Apr 12, 2018

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How Facebook’s Political Ad Transparency Measures Will Affect You

By Lyla Wilton With the November mid-term elections quickly approaching, Facebook is taking steps to combat election meddling with increased transparency and accountability measures for advertisers, especially those in the realms of politics and issue advocacy. On Friday, April 6th, Facebook announced in a …

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Apr 12, 2018

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Delightfully Irreverent…or Simply Offensive

Talk about a big win, on and off the court. During March Madness, the University of Maryland Baltimore County, the 16th seed in the NCAA tournament, beat the University of Virginia, the number one seed, in an historic upset (sorry to all you Hoos out there).

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Apr 12, 2018

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For Brands, It’s Important To Know When To Speak…and When To Hold Off

An important lesson for any brand: It’s not always about you. There are holidays and moments that might be very relevant for your business’s brand, and you should speak up and capitalize on that moment. But make sure it resonates, even when it’s light-hearted.

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Apr 02, 2018

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PR Week: Stephanie Cutter, Hall of Femme 2018

What would you do if not in PR? I would probably have my own Fixer Upper show on HGTV. Of course, I’d need someone as handy and cute as Chip Gaines from the real show to help me. I really enjoy design work, whether its interior or exterior, and …

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Feb 05, 2018

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It’s Not You, It’s Facebook’s News Feed Algorithm

Facebook recently announced that its News Feed feature will prioritize posts from family and friends over content published by organizations and brands. In the wake of these sweeping changes, all manner of publishers from media companies to political campaigns are being forced to rethink how they use Facebook as a content distribution platform. Read more to learn some of the clever tricks some publishers have already developed in order to get their content seen without having to pay for it -- and what we recommend.

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Dec 15, 2017

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Patagonia Has Found—and Is Using—Their Voice

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed a lawsuit against the Trump Administration over its effort to shrink national monuments. Increasingly, people don’t just want a great product from a company, but …

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Dec 15, 2017

in News

The Changing Faces Of Social Media

With an ever-changing landscape, platforms like Facebook and Snapchat are iterating in real time, looking for ways to improve their products, maintain (or rebuild) trust with their users, and make necessary changes and corrections to stay relevant in a crazily competitive environment. The changes they make means organizations …

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Nov 09, 2017

in News

How To Plug a Leak

Not a day goes by without hearing about leaked news. Whether you’re at a company or at the highest levels of government, like the White House, knowing how to contain the leaks is paramount.  But what’s more important is understanding why people are …

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Nov 01, 2017

in News

Introducing Arrow

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s called Arrow. It’s a sophisticated, data-rich engine based on a simple formula: translating data into insights into impact. Take a look at Arrow in …

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Sep 25, 2017

in News

Turning Your Moment Into A Movement

How to Capitalize on Events to Bring Attention to Your Business

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