Feb 03, 2015

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Cook Report: The Pull to Programmatic Advertising

Read this piece on Cook Political Report here. Part online dating, part online trading, “programmatic” advertising is the automated matching of ads targeting specific types of audiences with available ad inventory reaching those audiences. Figuring out how this might work for television is one of advertising’s hottest parlor games, …

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Jan 22, 2015

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Precision Strategies and 1776 Announce Partnership

Precision Strategies, a communications, digital and data strategy firm, and 1776, a global incubator and seed fund, announced today a partnership to advise and launch the most promising startups around the world. The partnership will give 1776 member companies access to Precision’s unparalleled data driven messaging and marketing …

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Jan 22, 2015

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Washington Post: Start-ups at 1776 to get a boost from former Obama strategists in new partnership

Read this piece on the Washington Post website The start-ups housed at District-based 1776 are poised to get a lift from the political strategists and data mavens who helped President Obama secure reelection. The community hub for entrepreneurs announced a partnership Thursday with Precision Strategies, a communications and digital …

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Jan 20, 2015

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Wall Street Journal: Behind Obama’s Social Media Rollout: Strategy, Not Spoilers

Read this piece in the Wall Street Journal The way some outlets have covered the story, you would think the president violated sacrosanct State of the Union tradition by rolling out content in advance on social media. Yes, it’s a break with tradition. But here’s why it …

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Dec 16, 2014

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Precision Strategies Partner and Co-Founder Stephanie Cutter Named to ELLE Magazine’s ‘The Agenda’

Precision Strategies Partner and Co-Founder Stephanie Cutter has been named to ELLE Magazine’s The Agenda, a board of 43 female powerhouses who are joining forces to improve the lives of women for the next 30 years. The initiative commemorates ELLE’s 30th anniversary, and will tackle issues each month throughout …

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Nov 17, 2014

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Facebook shutting down a key path Obama used to reach voters

Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing …

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Nov 06, 2014

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PR Week: Five questions for Stephanie Cutter on why the GOP won big

Read the piece on PR Week Former Obama communications guru and Precision Strategies partner Stephanie Cutter explains why the Republicans won big in Tuesday’s midterm elections. In short: they made individual races a vote against President Obama instead of the candidate on the ballot. PRWeek: Was there …

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Nov 03, 2014

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UDaily: Goff discusses evolving role of social media in political campaigns

Read this piece on the UDaily site Teddy Goff, who directed President Barack Obama’s 2008 and 2012 digital campaigns, believes that while technology has radically changed the way campaigns are conducted, the average voter still wants to be listened to and respected. Goff elaborated on the nature …

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May 02, 2014

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One Year

We launched Precision a year ago today with the goal of bringing the same creativity, innovation, and strategic thinking that defined President Obama’s campaigns to some of the world’s most exciting businesses and organizations. We’re proud of what our team — now more than 20 strong, in New York …

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