Dec 15, 2017

in News

Patagonia Has Found—and Is Using—Their Voice

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed a lawsuit against the Trump Administration over its effort to shrink national monuments. Increasingly, people don’t just want a great product from a company, but …

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Dec 15, 2017

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The Changing Faces Of Social Media

With an ever-changing landscape, platforms like Facebook and Snapchat are iterating in real time, looking for ways to improve their products, maintain (or rebuild) trust with their users, and make necessary changes and corrections to stay relevant in a crazily competitive environment. The changes they make means organizations …

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Nov 09, 2017

in News

How To Plug a Leak

Not a day goes by without hearing about leaked news. Whether you’re at a company or at the highest levels of government, like the White House, knowing how to contain the leaks is paramount.  But what’s more important is understanding why people are …

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Nov 01, 2017

in News

Introducing Arrow

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s called Arrow. It’s a sophisticated, data-rich engine based on a simple formula: translating data into insights into impact. Take a look at Arrow in …

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Sep 25, 2017

in News

Turning Your Moment Into A Movement

How to Capitalize on Events to Bring Attention to Your Business

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Sep 25, 2017

in News

Video’s Evolution: The Big Picture

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a juggernaut aided by its own streaming service, HBO Now.

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Sep 25, 2017

in News

Let the Light Shine In

The Need for Transparency in Advertising

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Aug 24, 2017

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Don’t be Robotic

Imagine having an instant conversation with thousands of customers at a time. Imagine a 90 percent open rate on your messages and 60 percent click through rates. Well, for some, that isn’t in their imagination — it’s happening now on Facebook Messenger. Over the years, we’ve seen new …

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Aug 24, 2017

in News

It’s Good To Talk

Thanks to the eclipse this week, we saw a brief pause to an otherwise tumultuous political year. The fact of the matter is that on a daily basis, corporations, institutions, and leaders are facing decisions on how to navigate complex and divisive situations in ways we have never …

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Jul 31, 2017

in News

Rethinking the News

On tap at the Precision office this week: NBC’s new Snapchat show, shorter ads, and reading the news on Facebook.

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