Sep 25, 2017

in News

Turning Your Moment Into A Movement

How to Capitalize on Events to Bring Attention to Your Business

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Sep 25, 2017

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Video’s Evolution: The Big Picture

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a juggernaut aided by its own streaming service, HBO Now.

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Sep 25, 2017

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Let the Light Shine In

The Need for Transparency in Advertising

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Aug 24, 2017

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Don’t be Robotic

Imagine having an instant conversation with thousands of customers at a time. Imagine a 90 percent open rate on your messages and 60 percent click through rates. Well, for some, that isn’t in their imagination — it’s happening now on Facebook Messenger. Over the years, we’ve seen new …

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Aug 24, 2017

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It’s Good To Talk

Thanks to the eclipse this week, we saw a brief pause to an otherwise tumultuous political year. The fact of the matter is that on a daily basis, corporations, institutions, and leaders are facing decisions on how to navigate complex and divisive situations in ways we have never …

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Jul 31, 2017

in News

Rethinking the News

On tap at the Precision office this week: NBC’s new Snapchat show, shorter ads, and reading the news on Facebook.

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Jul 20, 2017

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Jul 10, 2017

in News

Precision’s Benjy Messner Named One of Campaigns & Elections’ 2017 Rising Stars

Campaigns & Elections just announced its 2017 Rising Stars—some of the most notable up-and-comers in the campaign world. One of this year's honorees: our own Benjy Messner, who serves as the managing principal on our data and analytics team.

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May 04, 2017

in News

The Future of the Internet and Politics

Yesterday, Precision founding partner Teddy Goff joined Emily Ekins from the CATO Institute and Molly Wood from Marketplace at Collision in New Orleans to discuss whether the internet is a destabilizing force in our politics. “The internet is giving ordinary people the chance to speak up …

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Apr 27, 2017

in News

In Conversation: Tom Zigo

Q: How did you wind up at Precision? TZ: I joined Precision in the summer of 2016 after working at a PR agency in New York City. The work I was doing there was a mix of everything from crisis communication and public policy to events, sports, and …

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