At a point in our history when most of the country does not have a living memory of President Kennedy, how can the JFK Library & Foundation teach a new generation about President Kennedy’s legacy and the values that make it great? We set about translating one of the Foundation’s key programs for a new generation: the Profile in Courage Award.
In August 2015, the Liberal Party of Canada (LPC) and its leader Justin Trudeau trailed behind the Conservative and New Democratic Parties in national polling. Precision began working with LPC before the election was called to build the infrastructure necessary to run a data-driven, grassroots-focused, modern campaign.
In 2012, ABC and Univision announced they were launching a joint venture to target America’s fastest growing demographic cohorts—millennials and English-speaking Latinos. In early 2013, Precision signed on with Fusion to offer a full complement of services on every aspect of the network’s operations in preparation for its October 2013 launch.
In 2012, Precision partners Stephanie Cutter, Jen O’Malley Dillon, and Teddy Goff led the President’s reelection team to victory by running the most sophisticated, data-driven presidential campaign in history.
In 2014, the Democratic Senatorial Campaign Committee was facing a midterm election in which the control of the Senate was at stake—so we helped them change the way they manage data and digital organizing.
Our communications and digital teams worked with a brand-new coalition to establish it as the leading, bipartisan organization on criminal justice reform, leveraging the name recognition and prominence of its partners from the left and the right to establish its presence nationally.
In 2014, Precision Strategies partnered with Americans for Responsible Solutions, the gun violence prevention organization founded by former Congresswoman Gabrielle Giffords and Navy combat veteran and retired NASA astronaut Captain Mark Kelly, to test a new approach to gun safety advocacy.