Strategic Communications

In the world of 24/7 media and multiple-screen consumers, breaking through to your target audience is nearly impossible without the right message and media strategy. Precision provides strategic communication services to Fortune 500 companies, non-profits, advocacy organizations, and political campaigns to tell your story to the right audiences. Whether it’s managing a crisis, rebranding an organization, or developing a targeted media campaign, we deploy techniques developed and revolutionized over decades of running political and issue campaigns to help you achieve your goals in a measurable way.

Message Development
Media Relations
Crisis Communications
Media Training


You don’t just need a great product, precise marketing, or a well-targeted digital campaign. You need them all—along with a roadmap to get you where you want to go. We’ll partner with you to identify your strengths and weaknesses, assess the competitive landscape, and develop a comprehensive plan—from strategy and structure to tactics and targeting—to succeed.

  • Strategic planning
  • Branding & positioning
  • Strategic assessments
  • Organizational audits


We've raised millions online for presidential campaigns, helped media companies reach new audiences, and targeted influencers for start-ups just getting off the ground. Build comprehensive digital strategies to grow your audience and move people to act—from targeted digital advertising campaigns to attention-capturing web, social, and email programs.

  • Strategy & planning
  • Creative & execution
  • Fundraising & mobilization
  • Social media campaigns
  • Social listening
  • Analytics & optimization


In a world filled with distractions, it’s harder than ever to capture attention. Your message needs to be what people actually want to see. Using data-driven targeting, we plan our campaigns around consumer behavior to make sure your message hits home, piques curiosity, and drives your audience to action.  Read more »

  • Audience identification
  • Data-driven targeting
  • Message testing & creative development
  • Consumer activation
  • Measurement planning & analytics
  • Advertising audit & consulting

Mobilization & Campaign Management

Whether you’re a non-profit trying to raise awareness for a cause, a political organization looking for a path to victory, or a company looking to reach a target demographic, we will partner with you to create a strategic road map for success. We'll help you identify your goals, understand the playing field, evaluate your assets, and pinpoint key validators within your community. Whether you’re looking to build a sustained movement or influence a short-term outcome, we’ll use campaign-style tactics to mobilize your assets and get results.

  • Strategic assessments
  • Organization building
  • Strategic planning & oversight
  • Coalition support
  • Coalition building
  • Grassroots strategy
Mobilization & Campaign Management

Data & Analytics

You need actionable information – not complicated spreadsheets. We'll help you turn your data into insights as quickly and easily as possible so you can judge program performance, make more effective decisions, spend resources wisely, and build a strategy to meet your goals.

  • Data infrastructure
  • Data standards
  • Targeting
  • Reporting
  • Testing

Arrow by Precision

Arrow is a new integrated data engagement platform from Precision that measures a program's impact and performance in real time, and then gives you the tools to tighten, troubleshoot and optimize in real time to ensure all cylinders are firing — both online and off.

Arrow by Precision


We're not pivoting to video -- because powerful, engaging video content has been part of our strategy since the beginning. Our in-house video team will work with you to create eye-catching content to grab your audience's attention while delivering your message. Who knows, they might even turn the sound on.

  • Media Clips
  • Campaign Launches
  • Rapid Response
  • Motion Graphics
  • Digital Ads