News & Insights

Celebrating the Historic Wins in Georgia

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Last week, powered by years of organizing and historic voter turnout, Democrats won both of Georgia’s Senate seats for the first time in nearly two decades.

Rev. Raphael Warnock beat incumbent Senator Kelly Loeffler, making him Georgia’s first Black Senator. Jon Ossoff beat Republican David Perdue, making him Georgia’s first Jewish Senator. With this pair of victories, Democrats have regained control of the Senate, shaping the future of critical issues like COVID-19 relief, health care, climate change, and racial justice, and what President-elect Biden can achieve in the White House.

With so much at stake, we’re thrilled to have had the opportunity to partner with several clients who helped mobilize voters to secure a successful result. Here are just a few:

As they’ve done in previous elections, March For Our Lives helped propel the youth vote — one of the key voting blocs that helped Biden win Georgia in November. Using SMS, email, phonebanking, and social media, MFOL explained what was on the line in these runoff elections — particularly for the issues that matter most to their audience — and provided resources to prepare young people to vote.

Planned Parenthood focused on mobilizing pro-choice voters, asking supporters in Georgia to help finish what was started in the general election and protect choice and health care access by voting. With restrictions set on Facebook, their paid media strategy leaned into Snapchat, where they found a high match and engagement rate with younger users.

The Service Employees International Union (SEIU) tackled several goals including: educating Georgians on how to vote early; persuading white voters who lean Democrat; and mobilizing Democratic base voters, specifically including Black voters whose high turnout helped secure these historic wins. SEIU built tailored graphics, videos, and audio for each message and audience, and deployed all through an effective digital advertising strategy.

When the runoffs were announced, Care in Action immediately jumped into action, mobilizing infrequent voters of color in both urban and rural areas of the state. They used organic social media and email to keep supporters engaged and informed about the runoffs, ensuring there would not be a drop-off in participation from the general elections.

We’re proud to have supported these clients and more this election cycle, and in these critical final races. Congratulations and thank you to all who helped drive these wins! 

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