How to Plug a Leak

Not a day goes by without hearing about leaked news. Whether you’re at a company or at the highest levels of government, like the…

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Introducing Arrow

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s…

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Turning Your Moment Into A Movement

Segmented audiences, the 24 hour news cycle--it’s hard to get the attention of the public or the particular audience you’re seeking out.  There are fewer and fewer times when we’re all focused around the same moment.  Instead, we’re siloed, and spend a huge amount of our lives looking down at our phones.

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Video’s Evolution: The Big Picture

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a juggernaut aided by its own streaming service, HBO Now.

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Let the Light Shine In

Online advertising is more influential than ever, affecting everything from what we buy to what we read to whom we vote for. It’s become harder and harder to determine who is behind the advertising you're seeing.  But Facebook may have just started to change all that. 

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Don’t be Robotic

Imagine having an instant conversation with thousands of customers at a time. Imagine a 90 percent open rate on your messages and 60…

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