An important lesson for any brand: It’s not always about you. There are holidays and moments that might be very relevant…

What would you do if not in PR? I would probably have my own Fixer Upper show on HGTV.  Of course, I’d need someone…

Don’t have time to read this full post? Here are three things you can do to make sure your organization’s content continues to…

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed…

With an ever-changing landscape, platforms like Facebook and Snapchat are iterating in real time, looking for ways to improve their products, maintain (or…

Not a day goes by without hearing about leaked news. Whether you’re at a company or at the highest levels of government, like the…

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s…

Segmented audiences, the 24 hour news cycle--it’s hard to get the attention of the public or the particular audience you’re seeking out.  There are fewer and fewer times when we’re all focused around the same moment.  Instead, we’re siloed, and spend a huge amount of our lives looking down at our phones.

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a juggernaut aided by its own streaming service, HBO Now.

Online advertising is more influential than ever, affecting everything from what we buy to what we read to whom we vote for. It’s become harder and harder to determine who is behind the advertising you're seeing.  But Facebook may have just started to change all that.