Segmented audiences, the 24 hour news cycle--it’s hard to get the attention of the public or the particular audience you’re seeking out. There are fewer and fewer times when we’re all focused around the same moment. Instead, we’re siloed, and spend a huge amount of our lives looking down at our phones.
Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a juggernaut aided by its own streaming service, HBO Now.
Online advertising is more influential than ever, affecting everything from what we buy to what we read to whom we vote for. It’s become harder and harder to determine who is behind the advertising you're seeing. But Facebook may have just started to change all that.
Campaigns & Elections just announced its 2017 Rising Stars—some of the most notable up-and-comers in the campaign world. One of this year's honorees: our own Benjy Messner, who serves as the managing principal on our data and analytics team.
Creating, launching, and executing a multi-million dollar ballot initiative campaign to reduce Oklahoma’s prison population and invest taxpayer resources in rehabilitation and treatment programs to address the root causes of crime.