News & Insights

Talk about a big win, on and off the court. During March Madness, the University of Maryland Baltimore County, the 16th seed in the NCAA tournament, beat the University of Virginia, the number one seed, in an historic upset (sorry to all you Hoos out there). But that wasn’t UMBC’s only victory of the night. Basketball […]

With the November mid-term elections quickly approaching, Facebook is taking steps to combat election meddling with increased transparency and accountability measures for advertisers, especially those in the realms of politics and issue advocacy. On Friday, April 6th, Facebook announced in a news release authored by their Vice President of Ads and Vice President of Local and Pages […]

Precision co-founder Stephanie Cutter was named to the 2018 PRWeek Hall of Femme. Below is an excerpt from her feature interview. What would you do if not in PR? I would probably have my own Fixer Upper show on HGTV.  Of course, I’d need someone as handy and cute as Chip Gaines from the real show to […]

Don’t have time to read this full post? Here are three things you can do to make sure your organization’s content continues to appear on the screens of your target audience: Produce and post video. “Pivoting to video” didn’t become a catch phrase for no reason. People love watching videos on Facebook — but remember […]

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed a lawsuit against the Trump Administration over its effort to shrink national monuments. Increasingly, people don’t just want a great product from a company, but also for that company to demonstrate good […]

With an ever-changing landscape, platforms like Facebook and Snapchat are iterating in real time, looking for ways to improve their products, maintain (or rebuild) trust with their users, and make necessary changes and corrections to stay relevant in a crazily competitive environment. The changes they make means organizations need to change how they get the […]

Not a day goes by without hearing about leaked news. Whether you’re at a company or at the highest levels of government, like the White House, knowing how to contain the leaks is paramount.  But what’s more important is understanding why people are leaking in the first place. Though it is almost impossible to exact message discipline, […]

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s called Arrow. It’s a sophisticated, data-rich engine based on a simple formula: translating data into insights into impact. Take a look at Arrow in action with our video intro, and read more about its […]

Q: How did you land at Precision? CL: My senior year of college, John Edwards had headquartered his presidential campaign in Chapel Hill, home of the Tar Heels. I had interned for some other campaigns before and knew a lot of the Edwards staff, so I was the first John Edwards for President intern in 2008, […]

Online advertising is more influential than ever, affecting everything from what we buy to what we read to whom we vote for. It’s become harder and harder to determine who is behind the advertising you’re seeing.  But Facebook may have just started to change all that. Platforms are starting to look at ways to give […]