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Precision Adds Brand Marketing and Strategic Communications Expert Deanna Williams to Senior Team
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Precision today announced Deanna Williams has joined the agency as a senior vice president in the communications practice.
Williams is a brand marketing and strategic communications leader with over two decades of experience helping Fortune 50 companies and premier global brands achieve their goals. She has a proven track record of building successful communications plans and brand strategies for leading corporations including Macy’s Inc., Marriott International, Procter & Gamble, Johnson & Johnson, Airbnb, and Morgan Stanley.
“Deanna is an exceptional communications leader whose strategic vision has helped develop and elevate brands of all kinds, reaching target audiences and helping businesses achieve their goals,” said Precision Partners Stephanie Cutter, Teddy Goff, and Mike Spahn. “Her expertise building and implementing thoughtful and effective communications plans will be a valuable asset to our clients across sectors.”
Most recently, Williams has served as a leading consultant for agencies such as Skai Blue Media, Marina Maher Communications, and Allied Communications. During this time, she developed poignant customer-facing programs and activations for Procter & Gamble, specializing in marketing to multicultural audiences. She also led efforts to announce Exelon’s shift to NASDAQ, which included multi-city, multi-tiered financial media and experience activations.
“Precision Strategies is a dynamic and innovative strategic marketing firm, and I’m excited to join in the pursuit of breaking through to new audiences, breaking barriers, and, of course, breaking new ground in the communications sphere,” said Deanna Williams. “The firm has an impressive and diversified client roster across a variety of industries. I hope my experience with brands, personalities, and products will serve as an asset to the company and its clients.”
Previously, Williams was director of global marketing, consumer brand public relations at Marriott International. There, she increased impressions in general market and lifestyle media by 30 percent, contributed to a 12 percent rise in guest satisfaction scores through public relations and event campaigns, and led global public relations programs that raised brand awareness and visibility worldwide. Williams also served as the director of media relations at Macy’s, Inc., where she developed comprehensive communications strategies for special events, product launches, and auxiliary organizations; served as a community liaison for cause marketing initiatives; and led on crisis management and responses. She successfully orchestrated media activities for high-profile events including the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks Spectacular, and Macy’s annual Flower Show.