Strategic Communications

In the world of 24/7 media and multiple-screen consumers, breaking through to your target audience is nearly impossible without the right message and media strategy. Precision provides strategic communication services to Fortune 500 companies, non-profits, advocacy organizations, and political campaigns to tell your story to the right audiences. Whether it’s managing a crisis, rebranding an organization, or developing a targeted media campaign, we deploy techniques developed and revolutionized over decades of running political and issue campaigns to help you achieve your goals in a measurable way.

Message Development
Media Relations
Branding
Crisis Communications
Media Training

Strategy

You don’t just need a great product, precise marketing, or a well-targeted digital campaign. You need them all—along with a roadmap to get you where you want to go. We’ll partner with you to identify your strengths and weaknesses, assess the competitive landscape, and develop a comprehensive plan—from strategy and structure to tactics and targeting—to succeed.

  • Strategic planning
  • Branding & positioning
  • Strategic assessments
  • Organizational audits
Strategy

Digital

We've raised millions online for presidential campaigns, helped media companies reach new audiences, and targeted influencers for start-ups just getting off the ground. Build comprehensive digital strategies to grow your audience and move people to act—from targeted digital advertising campaigns to attention-capturing web, social, and email programs.

  • Strategy & planning
  • Creative & execution
  • Fundraising & mobilization
  • Social media campaigns
  • Social listening
  • Analytics & optimization
Digital

Advertising

In a world filled with distractions, it’s harder than ever to capture attention. Your message needs to be what people actually want to see. Using data-driven targeting, we plan our campaigns around consumer behavior to make sure your message hits home, piques curiosity, and drives your audience to action.  Read more »

  • Audience identification
  • Data-driven targeting
  • Message testing & creative development
  • Consumer activation
  • Measurement planning & analytics
  • Advertising audit & consulting
Advertising

Organizing & Campaign Management

Whether you’re a non-profit trying to raise awareness for a cause, a political organization looking for a path to victory, or a company looking to reach a target demographic, we will partner with you to create a strategic road map for success. We'll help you identify your goals, understand the playing field, evaluate your assets, and pinpoint key validators within your community. Whether you’re looking to build a sustained movement or influence a short-term outcome, we’ll use campaign-style tactics to mobilize your assets and get results.

  • Strategic assessments
  • Organization building
  • Strategic planning & oversight
  • Coalition support
  • Coalition building
  • Grassroots strategy
Organizing & Campaign Management

Data & Analytics

You need actionable information – not complicated spreadsheets. We turn your data into insights so we can evaluate program performance. We build predictive models to find the right audiences to target and reach them where they are. We break down silos of information to create a cross-organizational view of your work. Our data and analytics team will help you build a more effective – and cost-efficient – strategy to meet your goals.

  • Data Standards and Data Infrastructure
  • Predictive Modeling and Program Design
  • Reporting and Analysis
  • Testing and Optimization
  • Integrated Data Dashboard (Arrow)

Arrow by Precision

Arrow is a new integrated data engagement platform from Precision that measures a program's impact and performance in real time, and then gives you the tools to tighten, troubleshoot and optimize in real time to ensure all cylinders are firing — both online and off.

Arrow by Precision

Video

We're not pivoting to video -- because powerful, engaging video content has been part of our strategy since the beginning. Our in-house video team will work with you to create eye-catching content to grab your audience's attention while delivering your message. Who knows, they might even turn the sound on.

  • Media Clips
  • Campaign Launches
  • Rapid Response
  • Motion Graphics
  • Digital Ads
Video