Events & Experiential Marketing
More organizations than ever before are hosting virtual events, and — if done right — they present an opportunity to engage a wider audience, create versatile content, and ultimately maximize impact.
Virtual events require more than just transferring an in-person agenda to a Zoom call. Our award-winning team develops effective, custom strategies to help clients across industries achieve their desired impact. We approach each virtual event with an eye on advancing your unique goals and messaging in the most effective way possible for your organization. Whether reimagining an event that is traditionally held in-person or building a new one with the goal of optimizing the benefits of online engagement, our team has the knowledge and experience to bring you success.
Whether you aren’t sure where to start or already have a plan you’d like refined and executed, we’ll work with you to tailor a program and message that fits the platform, breaks through with your target audience, and stands out among so many other virtual calls, conferences, and events. Our offering includes landscape analysis, program design, and message development.
Once the program and messaging is established, we’re ready to lead every aspect of event execution. Our team can handle technical production (including event facilitation and partnerships), video production, speechwriting, media training, talent relations, event collateral, and event promotion.
One benefit of hosting your event virtually is that event attendees are only a small fraction of the audience you are able to reach. We will ensure that the program is designed so that content has a long lifespan and can be shared and viewed widely for days, weeks, months, and years afterward. We develop and execute digital content promotion, media relations, event branding, and digital toolkits.
We don’t just want you to think that your event was a success, we want you to know that it was a success. We use data to show you the measurable impact of your virtual event by developing detailed impact reports. And we can conduct attendee surveys to analyze what worked and what to improve in the future.
If you’re wondering how you can make your message break through, reach the right audience, or move people to action, Arrow — Precision’s sophisticated suite of data analytics and optimization tools — can help.Learn More