Multicultural Engagement Specialty
We recognize the importance of cultural competence and the need to tailor messaging to different ethnic, racial, and linguistic groups to effectively engage with multicultural audiences. Understanding the unique cultural nuances and communication styles of different communities is essential to success for any campaign.
As communities of color continue to grow — not just in population but in social, political, and purchasing power — centering historically excluded populations and being culturally responsive are more important than ever to every single kind of organization. That’s why we have a comprehensive approach to multicultural engagement — knowing that every community is unique, and every campaign requires an open mind, a refined approach, and a commitment to cultural authenticity.
Whether you are a corporate brand looking to expand your reach into new markets, a political campaign seeking to connect with voters of all backgrounds, an entertainment company looking to appeal to a diverse audience, or a nonprofit organization seeking to build relationships with underserved communities, we can help.
Our multicultural engagement practice is a testament to our commitment to helping our clients connect with audiences of all backgrounds and achieve their business and social impact goals.
Contact us today to learn more about how we can help you reach your multicultural marketing objectives!
We conduct in-depth research and analysis to understand the needs, preferences, and behaviors of different cultural, demographic, and affinity groups and develop insights that inform our marketing and communications strategies. This analysis uncovers linguistic and psychographic nuances within the communities, helping shape our messaging and speak to target audiences in responsive ways. It also allows us to identify and vet trusted messengers for partnership.
We develop messaging and creative content that resonates with different cultural groups and aligns with their values and beliefs.
With a team of experienced professionals who are native speakers or fluent in Spanish and well-versed in Hispanic and Latino cultures, we develop marketing and communications strategies to help you reach and engage this rising demographic.
We identify where your target audience gets their news and entertainment and the media strategies that would best reach them. Then we develop customized communications plans, pitching multicultural media outlets, booking appearances on culturally relevant shows, and engaging a diverse set of reporters.
Our multicultural engagement team specializes in creating targeted digital marketing and communication strategies for communities of color. We use data and insights from our research and analysis to identify preferred communication channels, cultural values, and languages, and then implement a strategy to authentically engage your audience.
We identify the most effective media channels, platforms, and placements to reach different groups, and develop and implement creative advertising programs that maximize reach and impact.
We can work with your team to create training programs designed to equip your leaders and organization with the skills and knowledge to effectively communicate and engage with diverse audiences.