News & Insights

Precision updates and insights on what's trending.

3 Tips to Help Advocacy Organizations Digitally Weather the Pandemic

By Erin Lindsay

Like many organizations, nonprofits have been hit hard by COVID. More than 70 percent report a significant drop in fundraising revenue and disruption to contact with their donors and recipients. Record-high unemployment and financial stress also make it harder for people to reach into their wallets to make a donation — even if the cause […]

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3 Keys for Campaigns Adapting to Vote-By-Mail

By Miranda Margowsky

A few weeks ago, voters in Wisconsin faced a difficult and troubling choice: risk their health and safety by voting in the state’s primary or sit out the election and silence their voices. Powerful images poured out of Wisconsin showing undeterred voters lining up with face masks and attempting to social distance so they could […]

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Advice for Advertisers During COVID-19

By Andy Amsler

Faced with uncertainty due to the COVID-19 crisis, every advertiser out there is having the same conversation: Should I advertise right now? What should we say? Are people still paying attention? These are all good questions! And we’ve got some answers. Here are five meaningful considerations for any company, organization, or campaign that is thinking about […]

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Precision Builds Out its Expanding Paid Media Team with Industry Experts

Paid Media Veteran Andy Amsler to Lead Team, and Annette Lee and Mia Logan Join as Senior Members Digital advertising is more complex than ever as technology and social platforms react to the call for greater transparency and data security, and yet even more vital as organizations look for new ways to engage their target […]

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Five Easy Work From Home Best Practices

Like many organizations, Precision has had to re-think how our business and our ability to meet the needs of our clients will continue at a high-level during the COVID-19 outbreak. As a result, we’ve developed five easy to implement best practices for our teams as we move to a temporary work from home model. We […]

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See you online! How to close the social distancing gap during COVID-19.

Canceled events, closed offices, and a public that is adjusting to a new normal. COVID-19 has quickly transformed our lives, the way we interact, and the way we communicate. As a result, digital communications and even digital organizing will be crucial for organizations in every industry — from campaigns and nonprofits to multinational corporations — who need […]

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How and Why You Should Be Measuring Reputation in 2020

By Naimul Huq

Read this article on PR Daily. A new year is characterized by renewal and the opportunity to set ambitious goals for the organizations we represent. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for […]

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Eric Koch Named Political PR Power 50

Eric Koch, a managing principal at Precision, has been named one of City & State’s Political PR Power 50. The competitive list recognizes the 50 most powerful New Yorkers in PR. Eric has over a decade of experience in high-level communication strategy, political campaigns, crisis communications, and brand management. He currently supports Precision’s clients in […]

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