News & Insights

By Precision Strategies

What’s what and who’s who on Meta’s newest platform. TL;DR: Threads has had the fastest rise of any social platform in memory — and understandably so, given its high-profile Meta-backed launch, its integration with Instagram, and the obvious opening in the marketplace as Twitter has continued to repel users and advertisers. The social media landscape […]

By Daniel Hernández, Digital Principal at Precision Strategies

With over 62 million people from more than 20 countries and territories, Hispanics represent the largest minority group in the U.S. and are projected to reach 111 million by 2060, comprising nearly 30% of the country’s population.   As marketers continue to dive into the Hispanic market, it’s essential they take into account the importance […]

By Henry Connelly

The historic disarray of the opening days of the new House GOP Majority may tempt some to dismiss the prospect of any significant legislative action from the House and Congress over the next two years – but the explosive dynamics on vivid display in the Speakership vote are a stark warning for everyone to prepare […]

As Senior Vice President, Connelly will help clients navigate the political, policy and media landscape to achieve their goals Precision announced today that Henry Connelly, most recently Communications Director for Speaker Nancy Pelosi and a twelve-year veteran congressional staffer, is joining the agency as a Senior Vice President in the communications practice. Connelly comes to […]

Elon Musk’s purchase of the company is creating unprecedented unpredictability in the social media space, which we’re closely tracking at Precision. Are we witnessing the death of Twitter and what does it mean for the organizations and campaigns who have invested years in building strong Twitter followings? Elon Musk’s purchase of the company is creating […]

By Edward Wyatt

In Tanzania there’s a saying — pole, pole (pronounced pole-ee, pole-ee). It means slowly, slowly, and that is how you have to climb Mount Kilimanjaro. It’s a great lesson in patience and persistence. Move too quickly and you’ll likely be overcome with acute mountain sickness before reaching the 19,341-foot peak. But when traveling at a […]

Newly-Created Position Will Build Integrated Client Strategies that Create Meaningful Engagements with Communities of Color Precision today announced Cameron Trimble has joined the agency as an Executive Vice President based in the firm’s Washington, D.C. office. He will work across Precision’s communications, digital, organizing and campaign management, and paid media teams to drive an integrated […]

By Roselyn Igbani

Effective communication strategies and tactics are all critical to success — but first, you need to brand your campaign with an equal amount of thought and strategy. The 2022 midterm elections offer a real challenge for Democrats. Both President Trump and President Obama lost control of the House two years after they first won the […]

Avery is a Senior Vice President on the Campaign Management and Mobilization team and Larson is Vice President, Human Resources Director   Precision announced today that two senior leaders have joined the agency: Kristin Avery as a Senior Vice President on the Campaign Management and Mobilization team and Julia Larson as the agency’s Vice President, Human […]

4 Tips for Building and Managing your Digital Presence in 2022 Never have the stakes around corporate reputation been higher. Employees and consumers have a louder and more accessible voice than ever before, and companies are increasingly finding it difficult to disengage from the social and political battles that engulf popular discussion today. Consider Disney’s […]