News & Insights

Precision updates and insights on what's trending.

Production Hacks for Effective and Impactful Video During COVID-19 and Beyond

By Aaron Cahan

COVID-19 is one of the defining issues of our generation. As campaigns, businesses, and organizations struggle to find a voice that connects and speaks clearly in this moment, one key communication tool is also undergoing necessary change: video. Since March, ambitious field productions have been off limits. At least 170,000 film and TV freelancers lost […]

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Precision Named Public Affairs Agency of the Year

We’re excited to share the news that PRovoke Media named Precision the Public Affairs Agency of the Year at the 2020 North America SABRE Awards!  The SABRE Awards are one of the largest and most respected awards in our industry, and Precision beat out a highly competitive list of finalists among more than 150 submissions […]

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Change Requires Action. We Urge You to Join Us.

“If, going forward, we can channel our justifiable anger into peaceful, sustained, and effective action, then this moment can be a real turning point in our nation’s long journey to live up to our highest ideals. Let’s get to work.” — President Barack Obama George Floyd’s murder, the unfolding unrest in communities across the country […]

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3 Tips to Help Advocacy Organizations Digitally Weather the Pandemic

By Erin Lindsay

Like many organizations, nonprofits have been hit hard by COVID. More than 70 percent report a significant drop in fundraising revenue and disruption to contact with their donors and recipients. Record-high unemployment and financial stress also make it harder for people to reach into their wallets to make a donation — even if the cause […]

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3 Keys for Campaigns Adapting to Vote-By-Mail

By Miranda Margowsky

A few weeks ago, voters in Wisconsin faced a difficult and troubling choice: risk their health and safety by voting in the state’s primary or sit out the election and silence their voices. Powerful images poured out of Wisconsin showing undeterred voters lining up with face masks and attempting to social distance so they could […]

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Advice for Advertisers During COVID-19

By Andy Amsler

Faced with uncertainty due to the COVID-19 crisis, every advertiser out there is having the same conversation: Should I advertise right now? What should we say? Are people still paying attention? These are all good questions! And we’ve got some answers. Here are five meaningful considerations for any company, organization, or campaign that is thinking about […]

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Precision Builds Out its Expanding Paid Media Team with Industry Experts

Paid Media Veteran Andy Amsler to Lead Team, and Annette Lee and Mia Logan Join as Senior Members Digital advertising is more complex than ever as technology and social platforms react to the call for greater transparency and data security, and yet even more vital as organizations look for new ways to engage their target […]

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Five Easy Work From Home Best Practices

Like many organizations, Precision has had to re-think how our business and our ability to meet the needs of our clients will continue at a high-level during the COVID-19 outbreak. As a result, we’ve developed five easy to implement best practices for our teams as we move to a temporary work from home model. We […]

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