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AI’s Transformative Capabilities for Your Business

By Sian Lewis

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Artificial Intelligence (AI) is no longer just a futuristic concept – it’s a practical tool reshaping how we operate. By understanding AI’s essential roles and leveraging its unique superpowers, companies of all kinds can unlock growth and innovation. Let’s explore how.

The Five Essential Roles of AI in Business

AI is versatile and multi-faceted, playing critical roles in driving business success:

  • AI as an Assistant: Streamlining routine tasks and automating workflows, freeing up time for strategic initiatives.
  • AI as a Thought Partner: Offering insights and helping in informed decision-making.
  • AI as a Co-Creator: Assisting in the creative process, generating new ideas, and enhancing innovation in product and service development.
  • AI as an Analyst: Processing vast amounts of data to uncover trends, provide actionable insights, and drive data-driven business strategies.
  • AI as a Teacher: Educating and guiding teams, fostering a culture of continuous learning, and keeping businesses abreast of the latest trends and technologies.

AI Could Offer Transformative Capabilities for Your Business

Beyond these essential roles, incorporating AI into your business strategy can also unlock a range of ‘superpowers’ that can propel your company to new heights:

  • Personalization: Deliver tailored experiences to enhance customer engagement.
  • Prediction: Forecast trends and demands to stay ahead of the curve.
  • Efficiency: Streamline operations and automate time-consuming tasks.
  • Innovation: Generate new ideas and identify untapped opportunities.
  • Optimization: Ensure the most effective use of resources across operations.
  • Interaction: Enhance customer service with efficient AI-driven tools.
  • Intelligence: Gain a comprehensive understanding of your business landscape.
  • Adaptability: Respond swiftly to market changes and new information.
  • Precision (our favorite): Improve accuracy in forecasting and data management.

Embracing AI is not just about adopting new technology; it’s about transforming your business to be more adaptive, efficient, and innovative. At Precision, we’re tapping into our superpowers and integrating these AI roles not just in our own business strategy, but for our clients too. We are helping our clients stay ahead in a constantly evolving digital world. Whether you’re looking to drive innovative strategies or harness data for better decision-making, our team is here to guide you through every step of your AI journey. Ready to unleash the full potential of AI in your business? Contact us at Precision today, and let’s turn these possibilities into realities.


Sian Lewis is a researcher and data scientist with measurement, targeting, and experimentation expertise. At Precision, she uses her 15+ years of experience to focus on analytics and insights, leading AI, data science, market research, social listening, media analysis, survey, and polling research projects. Prior, she served as the Head of Research at A—B, chief data scientist at Booz Allen Hamilton,  political director for AFSCME, and led dozens of Democratic campaigns as campaign manager or in data, analytics, or targeting roles. She has received many accolades for her contributions to data science and research, including the 2021 Society of Women Engineers Spark Award, the 2021 Black Engineer of the Year Award, and the 2020 Women of Color in STEM All-Star Award.


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