Lifting Up A NY Brand That Uplifts New Yorkers

The New York Jobs CEO Council is a coalition of CEOs who understand the collective power and responsibility of the private sector to drive change. They wanted to become a household name, known for connecting (low-income) New York talent to New York’s employers.

Our Work

Precision dove into the work with the Jobs Council team – a team of award-winning CUNY alumni creators – to curate and launch a campaign that connects employers to the Jobs Council’s robust, yet sometimes overlooked talent pipeline for New York City’s hiring needs. We refreshed the brand, created a website, and launched an awareness campaign to share the message of the Jobs Council: New Yorkers can make it anywhere, but we win when they make it here.

Results

The campaign successfully drove awareness, reaching 2.3 million daily commuters and almost one million New York hiring managers and CEOs, all the while increasing the Council’s candidate hiring pipeline by more than 700%.