We developed a $5M advertising campaign that connected crypto users with key voting resources and successfully got crypto voters to the polls in Arizona, Montana, Ohio, and Pennsylvania.
In 2024, Stand With Crypto (SWC) hired Precision to mobilize crypto advocates in favor of common-sense crypto regulations and to elect pro-crypto candidates up-and-down the ballot.
We developed a $5M advertising campaign that connected crypto users with key voting resources and successfully got crypto voters to the polls in Arizona, Montana, Ohio, and Pennsylvania.
Our unique programmatic approach, informed by media consumption research, resulted in 633K unique clicks to SWC’s voter hub, reaching 8.9 million Crypto users, and electing 29 pro-crypto candidates in target races.