Rallying 52 Million Crypto Owners for Common Sense Regulations

In 2024, Stand With Crypto (SWC) hired Precision to mobilize crypto advocates in favor of common-sense crypto regulations and to elect pro-crypto candidates up-and-down the ballot.

Our Work

We developed a $5M advertising campaign that connected crypto users with key voting resources and successfully got crypto voters to the polls in Arizona, Montana, Ohio, and Pennsylvania.

Results

Our unique programmatic approach, informed by media consumption research, resulted in 633K unique clicks to SWC’s voter hub, reaching 8.9 million Crypto users, and electing 29 pro-crypto candidates in target races.