Precision has some exciting news.
We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s called Arrow. It’s a sophisticated, data-rich engine based on a simple formula: translating data into insights into impact.
It’s not enough to simply have data — the key is understanding how to harness, decode, and translate that data into deeper insights about your supporters, customers, or voters, and crucially, how to use those insights to move them. Arrow is an integrated data engagement platform that measures impact and performance in real time, and then gives you the tools to tighten, troubleshoot, and optimize.
Here are the key things to know:
Integration: Arrow centralizes program data into one dashboard where information is absorbed, studied, and interpreted to generate a level of analysis that’s unmatched.
Insights: Arrow’s analysis of the data generates an overall health score, rating performance and allowing users to dig deeper, pinpointing not only what’s working and what’s not, but also opportunities to further manage, manipulate, and modify to drive increased engagement.
Impact: Armed with actionable insights, you are handed the controls to sharpen, refine, and tailor your program to strengthen performance and maximize impact.
Arrow is the result of years of working with companies, campaigns, and causes to target, engage, and move audiences to action through data-driven strategies — the underpinning to all of our success. Arrow takes all of those lessons, and represents years of cultivated wisdom, practice, and savvy into one powerful tool, which we’re excited to share with our clients.