News & Insights

Businesses and brands often aim to stay neutral on major issues out of fear of alienating some of their customers. More and more, though, we’re seeing companies stepping up and being vocal on certain issues — and in a number of instances, actually putting their money where their mouth is. Take Patagonia, for instance, which […]

An IHOP by any other name would smell as sweet. Or, in this case, savory. On June 5th, IHOP (rip) announced on Twitter that they would be unveiling a new name, “IHOb,” the following Monday. What followed was an internet guessing game—and many curious fans, including the Precision team, spent the intervening days hypothesizing what […]

Our country was a different place in 2013. Only one Avengers movie had been released, short-form video app Vine had just launched that January and the second Obama administration was just beginning. In the intervening years — obviously — a lot has changed. Vine is no more, but video content is bigger than ever, approximately 900 more Avengers movies […]

An important lesson for any brand: It’s not always about you. There are holidays and moments that might be very relevant for your business’s brand, and you should speak up and capitalize on that moment. But make sure it resonates, even when it’s light-hearted. Take April Fools’ Day, for instance. Brands from Lego to Netflix contributed some […]

Talk about a big win, on and off the court. During March Madness, the University of Maryland Baltimore County, the 16th seed in the NCAA tournament, beat the University of Virginia, the number one seed, in an historic upset (sorry to all you Hoos out there). But that wasn’t UMBC’s only victory of the night. Basketball […]

With the November mid-term elections quickly approaching, Facebook is taking steps to combat election meddling with increased transparency and accountability measures for advertisers, especially those in the realms of politics and issue advocacy. On Friday, April 6th, Facebook announced in a news release authored by their Vice President of Ads and Vice President of Local and Pages […]

Precision co-founder Stephanie Cutter was named to the 2018 PRWeek Hall of Femme. Below is an excerpt from her feature interview. What would you do if not in PR? I would probably have my own Fixer Upper show on HGTV.  Of course, I’d need someone as handy and cute as Chip Gaines from the real show to […]

Don’t have time to read this full post? Here are three things you can do to make sure your organization’s content continues to appear on the screens of your target audience: Produce and post video. “Pivoting to video” didn’t become a catch phrase for no reason. People love watching videos on Facebook — but remember […]

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed a lawsuit against the Trump Administration over its effort to shrink national monuments. Increasingly, people don’t just want a great product from a company, but also for that company to demonstrate good […]

With an ever-changing landscape, platforms like Facebook and Snapchat are iterating in real time, looking for ways to improve their products, maintain (or rebuild) trust with their users, and make necessary changes and corrections to stay relevant in a crazily competitive environment. The changes they make means organizations need to change how they get the […]