PRWeek Column: All I want for Christmas is tinned fish, compost bins, and toilet paper

Precision Digital Associate Ani Feinberg for PRweek’s Gen Zeitgeist column.  Ani takes a thoughtful look at brands embracing sustainable messaging during the holiday season through irony, eye-catching aesthetics, and bold takes.

“We don’t need to overhaul someone’s entire ideology to get them to swap steak for sardines. We just need to catch their eye. This ethos is why I entered communications: not to sell products people will throw out in a year, but to encourage decisions that, through collective action, might actually improve our world.”