Juan Antonio del Rosario

Vice President, Creative

Connect: Email


Juan Antonio del Rosario is a video producer/director with over 10 years of experience creating corporate videos, branded documentaries, and commercials for national brands, non-profit organizations, and political campaigns.

At Precision, Juan Antonio conceptualizes and produces video content for corporate, political, and advocacy clients.

Before joining Precision, Juan Antonio wrote and produced the digital video content for Minnesota Governor Tim Walz’s campaign in 2018. Prior to his political work, he developed and produced digital video campaigns for national brands such as Craftsman Tools, General Mills, and 3M, as well as corporate communication videos for Target, Blue Cross Blue Shield, and United Healthgroup among others. His work for these brands combined documentary filmmaking and ethnographic research methodology to highlight audience insights and inform the creative process. JuanAntonio also led the digital video team at MRM/McCann Minneapolis, where he produced award winning digital advertising campaigns for HR Block, Microsoft, and General Mills. Before that, he was a journalist for The San Juan Star newspaper in Puerto Rico.

Juan Antonio studied telecommunications at Universidad del Sagrado Corazón in Puerto Rico. He lives in Brooklyn.

Social media must-follow:

@DavidBegnaud The only stateside reporter who has an inside track into the actual mood of the Puerto Rican populace.

Article everyone should read:

Patrik Schumacher’s “13 Theses on the Crisis of Architectural Academia” A surprisingly accessible peek into how big data is changing the creative process. You could write the same points about video production.

Favorite app:

Flipboard

Juan Antonio del Rosario

Vice President, Creative

Connect: Email

Social media must-follow:

@DavidBegnaud The only stateside reporter who has an inside track into the actual mood of the Puerto Rican populace.

Article everyone should read:

Patrik Schumacher’s “13 Theses on the Crisis of Architectural Academia” A surprisingly accessible peek into how big data is changing the creative process. You could write the same points about video production.

Favorite app:

Flipboard

Juan Antonio del Rosario is a video producer/director with over 10 years of experience creating corporate videos, branded documentaries, and commercials for national brands, non-profit organizations, and political campaigns.

At Precision, Juan Antonio conceptualizes and produces video content for corporate, political, and advocacy clients.

Before joining Precision, Juan Antonio wrote and produced the digital video content for Minnesota Governor Tim Walz’s campaign in 2018. Prior to his political work, he developed and produced digital video campaigns for national brands such as Craftsman Tools, General Mills, and 3M, as well as corporate communication videos for Target, Blue Cross Blue Shield, and United Healthgroup among others. His work for these brands combined documentary filmmaking and ethnographic research methodology to highlight audience insights and inform the creative process. JuanAntonio also led the digital video team at MRM/McCann Minneapolis, where he produced award winning digital advertising campaigns for HR Block, Microsoft, and General Mills. Before that, he was a journalist for The San Juan Star newspaper in Puerto Rico.

Juan Antonio studied telecommunications at Universidad del Sagrado Corazón in Puerto Rico. He lives in Brooklyn.

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