Nick Totin

Associate Vice President, Digital

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Nick Totin is a digital communications and advertising professional with more than ten years of experience leading companies and organizations to new digital heights. At Precision, Nick centers the ever-changing digital landscape for clients to manage digital programs that include social media strategy, email program development, and website content for GE, Andretti Global, and NovoNordisc among other political and advocacy clients.

Prior to joining Precision, Nick led the digital team at Public Citizen as digital director. His team earned more than 200 million digital impressions every year across social media and web to share the work of the organization. Under Nick’s leadership, Public Citizen broke through on TikTok, influenced stakeholders in Fortune 500 companies, and created a lasting voice for the organization. 

Before his time with Public Citizen, Nick worked in digital communications for organizations like the Human Rights Campaign, Colin Allred for Congress, and the Dallas Convention and Visitors Bureau. He also spent time in legislative affairs with the City of Dallas working on state and federal policy for the Office of the City Manager. While living in Dallas, Nick had the honor to serve for two years on the board of directors for Black Tie Dinner Inc., an organization that raises money for local nonprofits doing the necessary work to support the LGBTQ+ community of North Texas. 

Nick holds a Bachelor of Arts degree from Seton Hill University in Greensburg, Pennsylvania, and is a Western Pennsylvania native.