Sam Fitz

Sam Fitz is a researcher and strategist with deep expertise in primary research, data intelligence, and emerging research technologies.

At Precision, Sam is a Senior Vice President on the Data team, working with corporate brands, leading nonprofits, and advocacy organizations to uncover the insights that drive smarter strategy. He brings a rigorous, layered approach to research—combining traditional methodologies with cutting-edge tools to deliver findings that are both analytically sound and actionable.

His foundation in research was built at Benenson Strategy Group (BSG), where he honed his skills in political polling and advocacy research. Over the years, Sam has designed and executed complex surveys and dynamic focus groups on behalf of clients navigating high-stakes corporate, political, and advocacy challenges at every level. Sam came to Precision from Burson, where he served as a Vice President on the Insights, Data, & Intelligence team. There, he expanded his practice beyond traditional research to embrace the frontier of research technology.

A native of Arlington, Virginia, Sam is a graduate of the University of North Carolina at Chapel Hill and currently lives in New York City.