Crisis
Crisis management begins with strong leadership, good judgment, and quick action. Precision has proven experience successfully managing crisis communications across sectors and in litigation and regulatory proceedings for Fortune 500 companies, sports leagues and athletes, national candidates for office, and more.
Social media, changing stakeholder demands, and shifting regulatory environments are widening the gap between reputation risk and organizational capacity to manage. Be it self-inflicted or by accident, a poorly managed crisis results in lost value — and some organizations never recover. Precision has helped organizations large and small, public and private, known and unknown, through a wide-range of sensitive issues and high profile needs. And we’ve helped clients prepare to mitigate potential risks to brand and reputation well before any crisis has begun.
Creating a culture of crisis preparedness is the first step in managing the unforeseen. From predictive analytics, risk assessment, and scenario planning to spokesperson training and more, we’ll prepare you with all the tools and know-how to mitigate potential crises and proactively protect your reputation.
When a crisis hits, our team is ready to take it on. Our experienced, connected, and resourceful crisis leaders will be by your side in the proverbial “war room” with constant measurement of whether and how the story is growing, who is driving it, and what steps are needed to get ahead of it. We’ll lead your message development, influencer engagement, media relations, and online communications to help you navigate even the most complex situations.
Effective crisis management includes a recovery plan. We’ll conduct an impact assessment, lead investor, stakeholder, and employee communications, and craft a plan to rebuild reputation and help you avoid another crisis. Should change management be necessary, we’ll work with you to ensure transitions are smooth and not a distraction.
Meet Arrow
If you’re wondering how you can make your message break through, reach the right audience, or move people to action, Arrow — Precision’s sophisticated suite of data analytics and optimization tools — can help.
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