Break through to your target audiences with data-driven messaging and an integrated strategy.
Whether it’s managing a crisis, rebranding an organization, or developing a targeted media campaign, we deploy techniques developed and revolutionized over decades of running national political and issue campaigns to help you achieve your goals in a measurable way.
With the right message, you can move opinion, blunt an argument, build support, or inspire action. Precision has extensive experience breaking down complex subjects into digestible messages that resonate with the right audiences. We start with data — diving deep to understand your target audience and what moves them or enriching the data you have with the insights you need to make it work for you.
In today’s fast-shifting landscape, media comes in many different formats and mediums and attracts specific curated audiences. Gone are the days where one strategically placed national print story could shape a 24-hour cycle. Now, there are hundreds of cycles on multiple platforms. Our media relations team knows the landscape, understands the mediums, has access to research on what works, and has the relationships to build and execute a media strategy to help you reach the right audiences.
With extensive on-air and off-air media experience, Precision has cultivated a signature approach to helping clients become comfortable, confident, and effective in front of the media and at the podium. We’ve been on all sides of the equation — as messenger, interviewer, and trainer — and have worked with some of the most compelling speakers in the world to help improve message delivery.
Whether it’s a merger in the political crosshairs, an activist (and unhappy) consumer base, or litigation over a product, service, or policy, Precision has decades of experience preparing for and managing crises at every level and will work with your team to put the right strategies in place. From rapid response messaging to media relations, early detection, digital targeting, measurement, and stakeholder support, we move quickly to help control your crisis and put a plan in place for recovery. Learn more.
Precision can assess the strength of your brand, provide a refresh, or start from scratch. Our data, creative, and communications teams survey the landscape, perform a 360 review, and then create a brand identity that defines you and sets you apart. Learn more.
Gilead Reaching Underserved Communities
Gilead Sciences wants to ensure that Truvada for PrEP, a pill that can prevent HIV, reaches the communities that need it most.
GE Building a Data-Driven Grassroots Email Program
GE wanted to build a grassroots army for the company, allowing it to communicate directly with priority audiences across the country and mobilize them to take action on critical issues.
If you’re wondering how you can make your message break through, reach the right audience, or move people to action, Arrow — Precision’s sophisticated suite of data analytics and optimization tools — can help.Learn More