News & Insights

Precision updates and insights on what's trending.

In Conversation: Precision’s Laura Gaffey

Q: How did you wind up at Precision? LG: I was previously at the DSCC for two years and met Jen [O’Malley Dillon] through that. She worked with the DSCC field program, where I did field budgets last cycle, and I ended up coming here after the election. Q: Can you walk me through a typical day at […]

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Precision Partner Jen O’Malley Dillon Featured at 2016 Aspen Ideas Festival to Discuss 2016 Presidential Election

Last week, Precision Strategies partner Jen O’Malley Dillon was a featured speaker at the Aspen Ideas Festival weighing in on the 2016 presidential race. On Wednesday, she joined a panel of bipartisan political scientists, experts, and campaign operatives discussing the ins and outs of presidential campaigns on Tricks of the Trade: Revealing the Secrets of […]

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In Conversation: Precision’s Benjy Messner

Benjy talks about recent technological advances in data and analytics and the night of the Liberal Party of Canada’s huge 2015 victory. Q: How did you wind up at Precision? BCM: “I had worked on a number of campaigns and at a political software company previously but really wanted to get into services. I saw […]

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In Conversation: Precision’s Meredith Gringer

Meredith discusses how she came to Precision, digital strategy overseas, and Chinatown Fridays. Q: How did you land at Precision? MG: About two and a half years ago, I was looking for a new job. I had been doing analytics, but I was really interested in broader questions, like ‘How do people think about digital? How […]

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Precision Wins Holmes Report’s 2016 Digital PR Agency of the Year, Dubbed a ‘Next-Generation Communications Agency’

Recognized as one of the ‘Top Agencies of the Year’ by Holmes Report, Precision receives award for work across communications, digital, data practices. Precision, celebrating its third anniversary this week, was named one of the ‘Top Agencies of the Year’ by The Holmes Report for demonstrating “an ability to drive earned, digital and paid media […]

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Precision Recognized for Work in Helping to Secure Historic Election Victory for Liberal Party of Canada, Prime Minister Justin Trudeau

Precision wins 2016 Pollie Award and 2016 Goldie Award for innovative use of data, and building sophisticated field operation in Canada’s 2015 elections. Precision Strategies today announced it has been awarded several honors for its work in helping to clinch an historic election victory for the Liberal Party of Canada (LPC) and Canadian Prime Minister […]

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Campaigns & Elections: Why flacks are ‘terrified’ of getting fired

Precision’s Caitlin Legacki analyzes a media landscape where press secretaries are “one tweet away from being fired.” Why Flacks Are ‘Terrified Of Getting Fired’ By Sean J. Miller for Campaigns & Elections Press secretaries now operate as if they’re “one tweet away from being fired” and that could hinder their relationship with campaign reporters. That relationship has […]

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Ad Age: Precision’s Shannon Lee Nominated a “Rising Star” by Outbrain

Precision’s Shannon Lee is nominated as one of Outbrain’s Rising Stars for 2015. Outbrain’s Rising Star award shines a spotlight on emerging leaders in content marketing and recognizes industry leaders helping to transform brand story-telling through content. An Interview with Shannon Lee: Outbrain’s Rising Star What are you most excited about in the digital marketing space […]

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Cook Report: The Pull to Programmatic Advertising

Precision’s Shannon Lee, head of digital advertising, weighs in with The Cook Political Report on the rise of programmatic digital advertising and its implications for political marketers. Read this piece on Cook Political Report here. Part online dating, part online trading, “programmatic” advertising is the automated matching of ads targeting specific types of audiences with available ad […]

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Washington Post: Start-ups at 1776 to get a boost from former Obama strategists in new partnership

Precision will help the young companies build their brands, develop marketing strategies and gain media exposure. Read this piece on the Washington Post website. The start-ups housed at District-based 1776 are poised to get a lift from the political strategists and data mavens who helped President Obama secure reelection. The community hub for entrepreneurs announced a partnership Thursday […]

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