News & Insights

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a […]

Segmented audiences, the 24 hour news cycle–it’s hard to get the attention of the public or the particular audience you’re seeking out.  There are fewer and fewer times when we’re all focused around the same moment.  Instead, we’re siloed, and spend a huge amount of our lives looking down at our phones. There are many […]

Imagine having an instant conversation with thousands of customers at a time. Imagine a 90 percent open rate on your messages and 60 percent click through rates. Well, for some, that isn’t in their imagination — it’s happening now on Facebook Messenger. Over the years, we’ve seen new communications methods crop up, but few have […]

Thanks to the eclipse this week, we saw a brief pause to an otherwise tumultuous political year. The fact of the matter is that on a daily basis, corporations, institutions, and leaders are facing decisions on how to navigate complex and divisive situations in ways we have never seen. Many organizations are being forced to […]

A modern narrative. The Advertising Standards Authority (ASA), a British organization, presented a new set of ad rules after acknowledging that stricter guidelines are, in fact, needed to protect children from oppressive gender norms. The audit and eventual report explored gender stereotyping across several buckets including “body image, objectification, sexualisation and gender characteristics and roles.” Food for thought: Some […]

This June, Apple quietly announced a big change coming to podcasting: A new version of their podcasting app, which owns half of the podcast player market share, will provide basic analytics to publishers and finally enable them to see when and for how long individual episodes are listened to. For a seemingly small technical change, access to this […]

Campaigns & Elections just announced its 2017 Rising Stars—some of the most notable up-and-comers in the campaign world. The journal has honored a handful of campaign professionals each year since 1988, when the inaugural class of Rising Stars included the likes of David Axelrod and James Carville. One of this year’s honorees: Precision’s own Benjy Messner, who serves as […]

Yesterday, Precision founding partner Teddy Goff joined Emily Ekins from the CATO Institute and Molly Wood from Marketplace at Collision in New Orleans to discuss whether the internet is a destabilizing force in our politics. “The internet is giving ordinary people the chance to speak up and be heard,” Teddy said. But just as the […]

We sat down with our newest member of the New York office, senior associate, Tom Zigo, to talk about list-making, Seamless ordering, and how to sharpen your writing skills. Q: How did you wind up at Precision? TZ: I joined Precision in the summer of 2016 after working at a PR agency in New York City. The […]

There’s no shortage of studies telling brands and communications professionals ‘what millennials are like,’ and how to reach us with their content. We’re skeptical of advertising, with only 1 percent of us saying a compelling campaign would make us more trusting of a brand. Instead, we look to social media, viewing it as a more authentic take […]