News & Insights

Precision updates and insights on what's trending.

Precision Wins Holmes Report’s 2016 Digital PR Agency of the Year, Dubbed a ‘Next-Generation Communications Agency’

Recognized as one of the ‘Top Agencies of the Year’ by Holmes Report, Precision receives award for work across communications, digital, data practices. Precision, celebrating its third anniversary this week, was named one of the ‘Top Agencies of the Year’ by The Holmes Report for demonstrating “an ability to drive earned, digital and paid media […]

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Precision Recognized for Work in Helping to Secure Historic Election Victory for Liberal Party of Canada, Prime Minister Justin Trudeau

Precision wins 2016 Pollie Award and 2016 Goldie Award for innovative use of data, and building sophisticated field operation in Canada’s 2015 elections. Precision Strategies today announced it has been awarded several honors for its work in helping to clinch an historic election victory for the Liberal Party of Canada (LPC) and Canadian Prime Minister […]

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Campaigns & Elections: Why flacks are ‘terrified’ of getting fired

Precision’s Caitlin Legacki analyzes a media landscape where press secretaries are “one tweet away from being fired.” Why Flacks Are ‘Terrified Of Getting Fired’ By Sean J. Miller for Campaigns & Elections Press secretaries now operate as if they’re “one tweet away from being fired” and that could hinder their relationship with campaign reporters. That relationship has […]

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Ad Age: Precision’s Shannon Lee Nominated a “Rising Star” by Outbrain

Precision’s Shannon Lee is nominated as one of Outbrain’s Rising Stars for 2015. Outbrain’s Rising Star award shines a spotlight on emerging leaders in content marketing and recognizes industry leaders helping to transform brand story-telling through content. An Interview with Shannon Lee: Outbrain’s Rising Star What are you most excited about in the digital marketing space […]

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Cook Report: The Pull to Programmatic Advertising

Precision’s Shannon Lee, head of digital advertising, weighs in with The Cook Political Report on the rise of programmatic digital advertising and its implications for political marketers. Read this piece on Cook Political Report here. Part online dating, part online trading, “programmatic” advertising is the automated matching of ads targeting specific types of audiences with available ad […]

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Washington Post: Start-ups at 1776 to get a boost from former Obama strategists in new partnership

Precision will help the young companies build their brands, develop marketing strategies and gain media exposure. Read this piece on the Washington Post website. The start-ups housed at District-based 1776 are poised to get a lift from the political strategists and data mavens who helped President Obama secure reelection. The community hub for entrepreneurs announced a partnership Thursday […]

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Precision and 1776 Announce Partnership

Precision and 1776, a global incubator and seed fund, announced today a partnership to advise and launch the most promising startups around the world. Precision Strategies, a communications, digital and data strategy firm, and 1776, a global incubator and seed fund, announced today a partnership to advise and launch the most promising startups around the world. […]

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Wall Street Journal: Behind Obama’s Social Media Rollout: Strategy, Not Spoilers

Stephanie Cutter, co-founder of Precision Strategies and Deputy Campaign Manager for President Barack Obama’s 2012 re-election campaign, discusses why President Obama’s social media rollout of the State of the Union address was smart strategy. Read this piece in the Wall Street Journal The way some outlets have covered the story, you would think the president violated sacrosanct […]

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Facebook shutting down a key path Obama used to reach voters

Teddy Goff, Precision Strategies Founding Partner and Obama’s Digital Director in 2012, says “it’s a fairly significant shift.” Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is […]

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