Precision updates and insights on what's trending.
Elon Musk’s purchase of the company is creating unprecedented unpredictability in the social media space, which we’re closely tracking at Precision. Are we witnessing the death of Twitter and what does it mean for the organizations and campaigns who have invested years in building strong Twitter followings? Elon Musk’s purchase of the company is creating […]
Read More >In Tanzania there’s a saying — pole, pole (pronounced pole-ee, pole-ee). It means slowly, slowly, and that is how you have to climb Mount Kilimanjaro. It’s a great lesson in patience and persistence. Move too quickly and you’ll likely be overcome with acute mountain sickness before reaching the 19,341-foot peak. But when traveling at a […]
Read More >Newly-Created Position Will Build Integrated Client Strategies that Create Meaningful Engagements with Communities of Color Precision today announced Cameron Trimble has joined the agency as an Executive Vice President based in the firm’s Washington, D.C. office. He will work across Precision’s communications, digital, organizing and campaign management, and paid media teams to drive an integrated […]
Read More >Effective communication strategies and tactics are all critical to success — but first, you need to brand your campaign with an equal amount of thought and strategy. The 2022 midterm elections offer a real challenge for Democrats. Both President Trump and President Obama lost control of the House two years after they first won the […]
Read More >Avery is a Senior Vice President on the Campaign Management and Mobilization team and Larson is Vice President, Human Resources Director Precision announced today that two senior leaders have joined the agency: Kristin Avery as a Senior Vice President on the Campaign Management and Mobilization team and Julia Larson as the agency’s Vice President, Human […]
Read More >4 Tips for Building and Managing your Digital Presence in 2022 Never have the stakes around corporate reputation been higher. Employees and consumers have a louder and more accessible voice than ever before, and companies are increasingly finding it difficult to disengage from the social and political battles that engulf popular discussion today. Consider Disney’s […]
Read More >Precision today announced Deanna Williams has joined the agency as a senior vice president in the communications practice. Williams is a brand marketing and strategic communications leader with over two decades of experience helping Fortune 50 companies and premier global brands achieve their goals. She has a proven track record of building successful communications plans […]
Read More >Our team at Precision has been helping clients — from political campaigns to leading corporations — navigate these complex issues so they can quickly identify and proactively combat false narratives. Here are our top tips for approaching disinformation. False news stories are 70 percent more likely to be retweeted than true stories are, according to […]
Read More >Expanding its roster of industry-leading strategists, Precision announced today that Stephanie Schriock, former president of EMILY’s List, is joining the agency as Of Counsel. Schriock is widely recognized as one of America’s leading public affairs strategists, with over two decades of experience that includes running a major national organization that dramatically changed the American political […]
Read More >With 50 million independent content creators, an estimated market size of over $3B, and tech platforms collectively sending the message that “there’s no better time to be a creator,” the creator economy is here to stay. Back in 2007, YouTube was the first player to start rolling out features that allowed creators to monetize content […]
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