News & Insights

Precision updates and insights on what's trending.

Stephanie Cutter on PRWeek Podcast

Earlier this week, Precision co-founder and partner Stephanie Cutter joined the PRWeek Podcast for its year-end show. Steve Barrett (editorial director) and Frank Washkuch (executive editor) spoke with Stephanie about Precision’s diverse client roster, integrated services, and how Precision helps our clients break new ground. Additionally, the group discussed communications issues to watch for in the […]

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Disinformation: It’s About to Get Worse

By Caty Cherepakhov

2016 was the first time a large-scale, online disinformation campaign was used to interfere with our elections, and it was successful because social media can scale any message by giving people and organizations unprecedented access to one another. Given the steady increase in time people spend online, disinformation is a real, growing threat and — perhaps most […]

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Senate Democrats Just Laid Down a Powerful Marker on Privacy and Data Protection

By Miranda Margowsky & Mike Spahn

A group of top Senate Democrats on the Commerce, Judiciary, Banking, and Health, Education, Labor, and Pensions Committees just outlined a set of core principles that should guide any future federal legislation around consumer privacy and data protection. While we see proclamations around principles and priorities all the time, this one is unique: four senior ranking members with […]

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Twitter’s Political Ads Ban: A Sign of Change to Come

By Joseph Sorrentino

At first blush, it appears Twitter opted for a full exit from the contentious and very public debate around the intermingling of political speech and advertising. But let’s be honest, we (and Twitter) would be fooling ourselves to think this isn’t just the beginning of a long and rocky road of change in how political […]

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Precision Hires Naimul Huq, former Head of Analytics & Planning at Lippe Taylor

Data is a powerful tool for understanding audience behavior and, more than ever, it’s crucial that agencies deliver data-informed campaigns and strategies to help clients achieve their goals more effectively and efficiently. Precision’s integrated data offering has successfully helped drive and refine client strategy from our start six years ago, and as the agency continues […]

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Precision & March For Our Lives to Headline PRovoke19

Precision co-founder Stephanie Cutter will join March For Our Lives student leaders for a keynote panel at this year’s PRovoke19 Global PR Summit, an event considered the most important in the global communications world. The October 23rd panel, featuring Lauren Hogg (co-founder), Bria Smith (board member), and Delaney Tarr (co-founder) of March For Our Lives, will […]

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Are Our Devices Listening to Us?

By Sally Gillis

How digital platforms engage consumers has never been more relevant to our lives than it is today. With privacy as a hot button issue for platforms like Facebook and Twitter, everyone wants to know just how smart the devices we use are and what role they play in influencing the decisions we make. But let’s […]

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Precision Wins at Cannes Lions

Precision has been honored by the Cannes Lions — among the creative industry’s highest accolades — for our work with March For Our Lives, whose exclusive communications and digital agency we have been since Spring 2018. The winning Cannes entry received: a Grand Prix For Good, a Gold Lion in the Social & Influencer category, […]

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A Message 20 Stories Tall: Nonprofit Success in Times Square

By Alyssa Lott

Nearly 390,000 people walk through Times Square in New York City daily, making it one of the busiest tourist attractions in the world. For advertisers, placing an ad here can net roughly 1.5 million impressions daily. It’s a high-profile opportunity for any advertiser and typically only reserved for big brands. But this past month, we […]

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Precision Wins Webby For Social Video

We’re adding a Webby to our shelf! Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards has named Precision the winner of the Public Service & Activism – Social Video category, which honors videos designed to elevate a cause or provoke action. The winning video, A Message From Dr. Leana Wen, was produced alongside […]

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