News & Insights

Precision updates and insights on what's trending.

5 Things Your Organization Needs to Know About the Metaverse … (from someone who’s lived there for the past year)

By Naimul Huq

“The future is already here – it’s just not very evenly distributed.”  – William Gibson, author. Suddenly, the Metaverse is everywhere: From Facebook’s rebranding of its parent company as Meta to the recent Congressional hearing on the future of digital assets, the idea of the metaverse has grown – though few seem to be able […]

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Digital Ad Prices Are Up, but Still a Bargain

By Andy Amsler

Digital ad prices are up sharply this year, causing some companies to reassess their marketing strategies after years in which Internet-based advertising was the most efficient way to get broad, inexpensive visibility for their brands and to target specific consumers. In its third-quarter Digital Marketing Quarterly Trends Report, Skai estimates that the average cost per […]

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How Meta’s Ad Changes Make Cultural Competency Even More Important

By Mia Logan

Cultural competency in advertising and marketing functions will be more important than ever. Meta (formerly known as Facebook) recently announced that starting on January 19th, it will no longer allow advertisers on any of its apps, including Facebook and Instagram, to use detailed ad targeting options related to “sensitive” identifying traits such as race, ethnicity, […]

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Precision Wins Global Digital Agency of the Year at 2021 SABRE Awards

We are thrilled to share that Precision was named Global Digital Agency of the Year at the 2021 Global SABRE Awards! Presented by PRovoke Media, the Global Agencies of the Year — one of the leading award programs in the communications industry — are the result of an exhaustive research process involving more than 500 award […]

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Five Secrets for Successful Measurement Programs

We recently won a PRWeek Purpose Award for our measurement program for the National Domestic Workers Alliance — here are our top five secrets for measurement and analysis. The digital information landscape is changing rapidly, and communicators have to navigate an increasingly fraught minefield of polarization, misinformation, and information fatigue. Analytics and measurement can be […]

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Precision Expands Website & Online Reputation Management Offering

Precision is thrilled to announce that we’ve expanded our website & online presence offerings to continue helping our clients manage their reputations, grow their audiences, make more money, and change the conversation. It only takes 50 milliseconds for visitors to judge your website. 85% of consumers conduct online research before making a purchase. And 75% […]

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Precision Adds Crisis Expert Mitchell Schwenz to Awarding-Winning Communications Practice

Schwenz is a valuable addition to Precision’s already best-in-class corporate, crisis, and public affairs offerings. Today, Precision announced the addition of seasoned communications professional Mitchell Schwenz as a Senior Vice President in Communications. Mitchell brings more than 12 years of experience engaging global audiences in environments ranging from Capitol Hill to Wall Street, Silicon Valley […]

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Precision Promotes Five Agency Senior Leaders; Adds Mike Spahn As Partner

Precision is pleased to announce that five of the agency’s senior team members were promoted to new leadership roles: Mike Spahn was named a Partner, Precision’s first-ever non-founder Partner; Erin Lindsay and Deirdre Murphy Ramsey were elevated to Managing Directors in Digital and Communications respectively; and Krishana Davis and Katie Tilson were promoted to Directors […]

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How SEIU helped President Biden win with voters of color

The stakes were high for the Service Employees International Union (SEIU) in the 2020 election: Their mission was to mobilize a critical but often ignored voting bloc that had the power to determine the outcome of the U.S. presidential election. That’s when we began our work together. The majority of SEIU’s members—workers in healthcare, the […]

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Precision Wins Digital Agency of the Year at 2021 SABRE Awards

We’re excited to share that Precision was named the Digital Agency of the Year at the 2021 SABRE Awards presented by PRovoke Media! This prestigious award, one of the top in our industry, adds to Precision’s list of recent top agency honors, including: Outstanding Small Agency at the 2020 PRWeek Awards, Public Affairs Agency of […]

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