News & Insights

Precision updates and insights on what's trending.

Advice for Advertisers During COVID-19

By Andy Amsler

Faced with uncertainty due to the COVID-19 crisis, every advertiser out there is having the same conversation: Should I advertise right now? What should we say? Are people still paying attention? These are all good questions! And we’ve got some answers. Here are five meaningful considerations for any company, organization, or campaign that is thinking about […]

Read More >

Precision Builds Out its Expanding Paid Media Team with Industry Experts

Paid Media Veteran Andy Amsler to Lead Team, and Annette Lee and Mia Logan Join as Senior Members Digital advertising is more complex than ever as technology and social platforms react to the call for greater transparency and data security, and yet even more vital as organizations look for new ways to engage their target […]

Read More >

Five Easy Work From Home Best Practices

Like many organizations, Precision has had to re-think how our business and our ability to meet the needs of our clients will continue at a high-level during the COVID-19 outbreak. As a result, we’ve developed five easy to implement best practices for our teams as we move to a temporary work from home model. We […]

Read More >

See you online! How to close the social distancing gap during COVID-19.

Canceled events, closed offices, and a public that is adjusting to a new normal. COVID-19 has quickly transformed our lives, the way we interact, and the way we communicate. As a result, digital communications and even digital organizing will be crucial for organizations in every industry — from campaigns and nonprofits to multinational corporations — who need […]

Read More >

How and Why You Should Be Measuring Reputation in 2020

By Naimul Huq

Read this article on PR Daily. A new year is characterized by renewal and the opportunity to set ambitious goals for the organizations we represent. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for […]

Read More >

Eric Koch Named Political PR Power 50

Eric Koch, a managing principal at Precision, has been named one of City & State’s Political PR Power 50. The competitive list recognizes the 50 most powerful New Yorkers in PR. Eric has over a decade of experience in high-level communication strategy, political campaigns, crisis communications, and brand management. He currently supports Precision’s clients in […]

Read More >

Stephanie Cutter on PRWeek Podcast

Earlier this week, Precision co-founder and partner Stephanie Cutter joined the PRWeek Podcast for its year-end show. Steve Barrett (editorial director) and Frank Washkuch (executive editor) spoke with Stephanie about Precision’s diverse client roster, integrated services, and how Precision helps our clients break new ground. Additionally, the group discussed communications issues to watch for in the […]

Read More >

Disinformation: It’s About to Get Worse

By Caty Cherepakhov

2016 was the first time a large-scale, online disinformation campaign was used to interfere with our elections, and it was successful because social media can scale any message by giving people and organizations unprecedented access to one another. Given the steady increase in time people spend online, disinformation is a real, growing threat and — perhaps most […]

Read More >

Senate Democrats Just Laid Down a Powerful Marker on Privacy and Data Protection

By Miranda Margowsky & Mike Spahn

A group of top Senate Democrats on the Commerce, Judiciary, Banking, and Health, Education, Labor, and Pensions Committees just outlined a set of core principles that should guide any future federal legislation around consumer privacy and data protection. While we see proclamations around principles and priorities all the time, this one is unique: four senior ranking members with […]

Read More >

Ready to break new ground?

Our team of experts is ready to help.