News & Insights

Precision updates and insights on what's trending.

Four ways COVID has changed campaigns forever (and one way it hasn’t)

By Jenn Ridder

2020 rewrote the rule book for campaigns. As the national states director for President Biden’s campaign, I saw first-hand how the pandemic turned once-novel digital organizing tools into a necessity to win, changing the way we campaign forever. In politics, organizing is a given because that’s how candidates and campaigns connect with voters, hear their […]

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Veteran Strategist and Former Obama Campaign Manager, David Plouffe, Joins Precision as Of Counsel

Adding to its roster of distinguished senior strategists and innovators, Precision is announcing that David Plouffe is joining the agency as Of Counsel. Plouffe has led winning campaigns for high-profile politicians and Fortune 500 companies alike with his deep knowledge of politics, government, technology, and philanthropy. At Precision, he will provide high-level strategic counsel to […]

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Landing your story on A1: Tips from a former New York Times journalist

By Ed Wyatt

Tips for maximizing your impact and making yourself a valuable source of ideas for a reporter. In 20 years as a reporter for The New York Times, I received thousands of pitches, many of which, unfortunately, were barely worth the time it took to listen to them. From narrow marketing pushes to wildly off-base angles, […]

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Precision Bolsters Senior Team, Adding Roselyn Igbani, Creative Director and Tim Rice, Director, Strategic Communications

Following a year that featured several big wins in politics, agency-of-the-year recognition, and unprecedented growth across our corporate and nonprofit practices, Precision recruited award-winning designer Roselyn Igbani to serve as the agency’s first creative director, and Tim Rice, former Burson Cohn & Wolfe (BCW) corporate branding and financial services specialist, to serve as a director […]

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Precision Hires Jenn Ridder, Former Biden for President National States Director

Ridder will serve as a managing director in the agency’s Mobilization & Campaign Management practice. Building on the momentum of a successful election year, Precision has hired the former national states director of Biden for President, Jenn Ridder, as a managing director to lead the agency’s Mobilization & Campaign Management practice. Jenn brings over a […]

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Celebrating the Historic Wins in Georgia

Last week, powered by years of organizing and historic voter turnout, Democrats won both of Georgia’s Senate seats for the first time in nearly two decades. Rev. Raphael Warnock beat incumbent Senator Kelly Loeffler, making him Georgia’s first Black Senator. Jon Ossoff beat Republican David Perdue, making him Georgia’s first Jewish Senator. With this pair […]

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8 insights from Jen O’Malley Dillon, Campaign Manager of Biden for President

Jen O’Malley Dillon, Co-Founder of Precision and Campaign Manager of Biden for President, is one of the sharpest operatives in the business and the first woman to manage a successful Democratic presidential campaign. On Thursday, our other co-founders, Stephanie Cutter and Teddy Goff, held a virtual conversation with Jen in one of her first public […]

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Precision Hires New York Times Veteran Journalist and Strategic Communications Expert, Ed Wyatt

Ed Wyatt joins Precision as a Director in the Strategic Communications practice. In a crowded media environment, the ability to craft a compelling, impactful story that not only breaks through but also breaks new ground is one of the most sought after skills for companies, causes, and campaigns. Precision helps organizations navigate fast-moving, competitive environments […]

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4 Tips for Advertisers During the Extended Facebook & Google Ad Bans

Our experts share advice for advertisers: Facebook and Google’s decisions to extend their ban on political advertising for at least another month (and potentially longer) sent many marketers scrambling to shore up their year-end paid media plans. The bans not only impact anyone communicating in the two Georgia Senate runoffs, but many mission-driven organizations that […]

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