News & Insights

We’re honored and excited to share the news that Precision was named Outstanding Small Agency at the 2020 PRWeek Awards! This coveted award recognizes agencies for excellence holistically, including: campaign success and creativity, client growth and retention, and employee benefits and opportunities. This is the second year in a row that Precision earned a finalist […]

By Aaron Cahan

COVID-19 is one of the defining issues of our generation. As campaigns, businesses, and organizations struggle to find a voice that connects and speaks clearly in this moment, one key communication tool is also undergoing necessary change: video. Since March, ambitious field productions have been off limits. At least 170,000 film and TV freelancers lost […]

We’re excited to share the news that PRovoke Media named Precision the Public Affairs Agency of the Year at the 2020 North America SABRE Awards!  The SABRE Awards are one of the largest and most respected awards in our industry, and Precision beat out a highly competitive list of finalists among more than 150 submissions […]

“If, going forward, we can channel our justifiable anger into peaceful, sustained, and effective action, then this moment can be a real turning point in our nation’s long journey to live up to our highest ideals. Let’s get to work.” — President Barack Obama George Floyd’s murder, the unfolding unrest in communities across the country […]

By Erin Lindsay

Like many organizations, nonprofits have been hit hard by COVID. More than 70 percent report a significant drop in fundraising revenue and disruption to contact with their donors and recipients. Record-high unemployment and financial stress also make it harder for people to reach into their wallets to make a donation — even if the cause […]

The first-ever virtual NFL Draft was expected to be “a chaotic mess” — but it went off without a hitch.  Not only did it shatter viewership records, drawing a total of 55 million people, but it also saw a double-digit percent increase in overall ad spend compared to last year. NFL Commissioner Roger Goodell was […]

By Miranda Margowsky

A few weeks ago, voters in Wisconsin faced a difficult and troubling choice: risk their health and safety by voting in the state’s primary or sit out the election and silence their voices. Powerful images poured out of Wisconsin showing undeterred voters lining up with face masks and attempting to social distance so they could […]

By Andy Amsler

Faced with uncertainty due to the COVID-19 crisis, every advertiser out there is having the same conversation: Should I advertise right now? What should we say? Are people still paying attention? These are all good questions! And we’ve got some answers. Here are five meaningful considerations for any company, organization, or campaign that is thinking about […]

In the time of social distancing, video and digital currency just went up big time. Video is a highly effective medium for grabbing attention and delivering key messages to audiences. While HD cameras and production teams won’t be visiting your home office anytime soon, you can still develop compelling content with just a comfortable chair […]

Paid Media Veteran Andy Amsler to Lead Team, and Annette Lee and Mia Logan Join as Senior Members Digital advertising is more complex than ever as technology and social platforms react to the call for greater transparency and data security, and yet even more vital as organizations look for new ways to engage their target […]