News & Insights

The first-ever virtual NFL Draft was expected to be “a chaotic mess” — but it went off without a hitch.  Not only did it shatter viewership records, drawing a total of 55 million people, but it also saw a double-digit percent increase in overall ad spend compared to last year. NFL Commissioner Roger Goodell was […]

By Miranda Margowsky

A few weeks ago, voters in Wisconsin faced a difficult and troubling choice: risk their health and safety by voting in the state’s primary or sit out the election and silence their voices. Powerful images poured out of Wisconsin showing undeterred voters lining up with face masks and attempting to social distance so they could […]

By Andy Amsler

Faced with uncertainty due to the COVID-19 crisis, every advertiser out there is having the same conversation: Should I advertise right now? What should we say? Are people still paying attention? These are all good questions! And we’ve got some answers. Here are five meaningful considerations for any company, organization, or campaign that is thinking about […]

In the time of social distancing, video and digital currency just went up big time. Video is a highly effective medium for grabbing attention and delivering key messages to audiences. While HD cameras and production teams won’t be visiting your home office anytime soon, you can still develop compelling content with just a comfortable chair […]

Paid Media Veteran Andy Amsler to Lead Team, and Annette Lee and Mia Logan Join as Senior Members Digital advertising is more complex than ever as technology and social platforms react to the call for greater transparency and data security, and yet even more vital as organizations look for new ways to engage their target […]

Like many organizations, Precision has had to re-think how our business and our ability to meet the needs of our clients will continue at a high-level during the COVID-19 outbreak. As a result, we’ve developed five easy to implement best practices for our teams as we move to a temporary work from home model. We […]

Canceled events, closed offices, and a public that is adjusting to a new normal. COVID-19 has quickly transformed our lives, the way we interact, and the way we communicate. As a result, digital communications and even digital organizing will be crucial for organizations in every industry — from campaigns and nonprofits to multinational corporations — who need […]

By Naimul Huq

Read this article on PR Daily. A new year is characterized by renewal and the opportunity to set ambitious goals for the organizations we represent. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for […]

Eric Koch, a managing principal at Precision, has been named one of City & State’s Political PR Power 50. The competitive list recognizes the 50 most powerful New Yorkers in PR. Eric has over a decade of experience in high-level communication strategy, political campaigns, crisis communications, and brand management. He currently supports Precision’s clients in […]

Earlier this week, Precision co-founder and partner Stephanie Cutter joined the PRWeek Podcast for its year-end show. Steve Barrett (editorial director) and Frank Washkuch (executive editor) spoke with Stephanie about Precision’s diverse client roster, integrated services, and how Precision helps our clients break new ground. Additionally, the group discussed communications issues to watch for in the […]