News & Insights

Precision updates and insights on what's trending.

Introducing Arrow

Precision has some exciting news. We’re launching a new tool that will transform how companies, organizations, and campaigns use data. It’s called Arrow. It’s a sophisticated, data-rich engine based on a simple formula: translating data into insights into impact. Take a look at Arrow in action with our video intro, and read more about its […]

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In Conversation: Caitlin Legacki

Q: How did you land at Precision? CL: My senior year of college, John Edwards had headquartered his presidential campaign in Chapel Hill, home of the Tar Heels. I had interned for some other campaigns before and knew a lot of the Edwards staff, so I was the first John Edwards for President intern in 2008, […]

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Let the Light Shine In

Online advertising is more influential than ever, affecting everything from what we buy to what we read to whom we vote for. It’s become harder and harder to determine who is behind the advertising you’re seeing.  But Facebook may have just started to change all that. Platforms are starting to look at ways to give […]

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Video’s Evolution: The Big Picture

Television and video are changing. The Emmy Awards are still called “TV’s biggest night,” but it’s more likely that you watched this year’s big winners streaming on your laptop, tablet, or smartphone than on traditional broadcast TV. Streaming-only services like Netflix and Hulu continue to make inroads in every major category, while HBO remains a […]

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Turning Your Moment Into A Movement

Segmented audiences, the 24 hour news cycle–it’s hard to get the attention of the public or the particular audience you’re seeking out.  There are fewer and fewer times when we’re all focused around the same moment.  Instead, we’re siloed, and spend a huge amount of our lives looking down at our phones. There are many […]

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Don’t Be Robotic

Imagine having an instant conversation with thousands of customers at a time. Imagine a 90 percent open rate on your messages and 60 percent click through rates. Well, for some, that isn’t in their imagination — it’s happening now on Facebook Messenger. Over the years, we’ve seen new communications methods crop up, but few have […]

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It’s Good To Talk

Thanks to the eclipse this week, we saw a brief pause to an otherwise tumultuous political year. The fact of the matter is that on a daily basis, corporations, institutions, and leaders are facing decisions on how to navigate complex and divisive situations in ways we have never seen. Many organizations are being forced to […]

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Rethinking the News

A modern narrative. The Advertising Standards Authority (ASA), a British organization, presented a new set of ad rules after acknowledging that stricter guidelines are, in fact, needed to protect children from oppressive gender norms. The audit and eventual report explored gender stereotyping across several buckets including “body image, objectification, sexualisation and gender characteristics and roles.” Food for thought: Some […]

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Pod Save The Ad-Spend

This June, Apple quietly announced a big change coming to podcasting: A new version of their podcasting app, which owns half of the podcast player market share, will provide basic analytics to publishers and finally enable them to see when and for how long individual episodes are listened to. For a seemingly small technical change, access to this […]

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Precision’s Benjy Messner Named One of Campaigns & Elections’ 2017 Rising Stars

Campaigns & Elections just announced its 2017 Rising Stars—some of the most notable up-and-comers in the campaign world. The journal has honored a handful of campaign professionals each year since 1988, when the inaugural class of Rising Stars included the likes of David Axelrod and James Carville. One of this year’s honorees: Precision’s own Benjy Messner, who serves as […]

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