News & Insights

By Sally Gillis

How digital platforms engage consumers has never been more relevant to our lives than it is today. With privacy as a hot button issue for platforms like Facebook and Twitter, everyone wants to know just how smart the devices we use are and what role they play in influencing the decisions we make. But let’s […]

Precision has been honored by the Cannes Lions — among the creative industry’s highest accolades — for our work with March For Our Lives, whose exclusive communications and digital agency we have been since Spring 2018. The winning Cannes entry received: a Grand Prix For Good, a Gold Lion in the Social & Influencer category, […]

By Alyssa Lott

Nearly 390,000 people walk through Times Square in New York City daily, making it one of the busiest tourist attractions in the world. For advertisers, placing an ad here can net roughly 1.5 million impressions daily. It’s a high-profile opportunity for any advertiser and typically only reserved for big brands. But this past month, we […]

We’re adding a Webby to our shelf! Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards has named Precision the winner of the Public Service & Activism – Social Video category, which honors videos designed to elevate a cause or provoke action. The winning video, A Message From Dr. Leana Wen, was produced alongside […]

Precision Strategies announced two senior level hires today to help lead the agency’s growing client roster, team, and offerings. Mike Spahn, chief of staff for Senator Patty Murray (D-WA), joins as a managing director and Joseph Sorrentino, a vice president at Weber Shandwick, joins as a director for the paid digital team. Spahn and Sorrentino […]

No matter your organization’s goal — to inspire supporters, connect with consumers, or build momentum for a cause — video is key to reach your target audience. From social media to website content to paid advertisements, videos perform well on all platforms and are easier to remember than text-based content. Adults now spend nearly six hours per […]

Precision received an honorable mention for Outstanding Small Agency at the PRWeek U.S. Awards, known as the biggest night in PR. The PRWeek Awards are judged by an independent group of industry experts and celebrate the best of the best in communications across all sectors. The Outstanding Small Agency category specifically recognizes agencies who have […]

By Thomas Winslow

Earlier this month, Precision co-founder Jen O’Malley Dillon hosted an engaging panel at SXSW, called “Moment. Momentum. Movement.” Joined by Jess Morales Rocketto (National Domestic Workers Alliance), Michael Skolnik (Soze Agency), Amanda Litman (Run for Something), and a crowded ballroom of SXSW attendees, the conversation centered on what building a movement means and what it […]

Each year, PRWeek celebrates exceptional female PR professionals who are making their mark on the industry. Deirdre Murphy Ramsey, Precision’s communications director, has been named one of this year’s Women to Watch. PRWeek said, “Bringing to bear her mastery of strategy, messaging, media relations, and crisis comms, Deirdre Murphy Ramsey delivers top-quality advice and products […]

The Reed Awards recognize the very best of the political campaign and advocacy industries, and we’re thrilled to have been named this year’s Public Affairs Firm of the Year (More than 50 Employees). Additionally, we won two awards for our outstanding campaign and digital work: Best GOTV Campaign to Mobilize Diverse Communities Stacey Abrams for Governor […]