News & Insights

Precision updates and insights on what's trending.

Cook Report: The Pull to Programmatic Advertising

Precision’s Shannon Lee, head of digital advertising, weighs in with The Cook Political Report on the rise of programmatic digital advertising and its implications for political marketers. Read this piece on Cook Political Report here. Part online dating, part online trading, “programmatic” advertising is the automated matching of ads targeting specific types of audiences with available ad […]

Read More >

Washington Post: Start-ups at 1776 to get a boost from former Obama strategists in new partnership

Precision will help the young companies build their brands, develop marketing strategies and gain media exposure. Read this piece on the Washington Post website. The start-ups housed at District-based 1776 are poised to get a lift from the political strategists and data mavens who helped President Obama secure reelection. The community hub for entrepreneurs announced a partnership Thursday […]

Read More >

Precision and 1776 Announce Partnership

Precision and 1776, a global incubator and seed fund, announced today a partnership to advise and launch the most promising startups around the world. Precision Strategies, a communications, digital and data strategy firm, and 1776, a global incubator and seed fund, announced today a partnership to advise and launch the most promising startups around the world. […]

Read More >

Wall Street Journal: Behind Obama’s Social Media Rollout: Strategy, Not Spoilers

Stephanie Cutter, co-founder of Precision Strategies and Deputy Campaign Manager for President Barack Obama’s 2012 re-election campaign, discusses why President Obama’s social media rollout of the State of the Union address was smart strategy. Read this piece in the Wall Street Journal The way some outlets have covered the story, you would think the president violated sacrosanct […]

Read More >

Facebook shutting down a key path Obama used to reach voters

Teddy Goff, Precision Strategies Founding Partner and Obama’s Digital Director in 2012, says “it’s a fairly significant shift.” Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is […]

Read More >

PRWeek: Five questions for Stephanie Cutter on why the GOP won big

Read the piece on PR Week Former Obama communications guru and Precision Strategies partner Stephanie Cutter explains why the Republicans won big in Tuesday’s midterm elections. In short: they made individual races a vote against President Obama instead of the candidate on the ballot. PRWeek: Was there a major message or theme that helped Republicans win big? […]

Read More >

UDaily: Goff discusses evolving role of social media in political campaigns

Teddy Goff, who directed President Barack Obama’s 2012 digital campaign, believes that while technology has radically changed the way campaigns are conducted, the average voter still wants to be listened to and respected. Read this piece on the UDaily site Teddy Goff, who directed President Barack Obama’s 2008 and 2012 digital campaigns, believes that while technology has […]

Read More >

One Year

Time flies when you’re having fun and building something you love. We launched Precision a year ago today with the goal of bringing the same creativity, innovation, and strategic thinking that defined President Obama’s campaigns to some of the world’s most exciting businesses and organizations. We’re proud of what our team — now more than 20 […]

Read More >

Ready to break new ground?

Our team of experts is ready to help.