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Does the internet feel more professional nowadays? One-off blogs have given way to Medium, brands have become extremely digital-savvy, and regular people are feeling increased pressure to scrub social media profiles of objectionable content. It’s no surprise, then, that web users are craving more informal, less public spaces where they can be authentic with one […]

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Putting Your Money Where Your Mouth Is

Businesses and brands often aim to stay neutral on major issues out of fear of alienating some of their customers. More and more, though, we’re seeing companies stepping up and being vocal on certain issues — and in a number of instances, actually putting their money where their mouth is. Take Patagonia, for instance, which […]

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We’re Changing Our Name to Brecision

An IHOP by any other name would smell as sweet. Or, in this case, savory. On June 5th, IHOP (rip) announced on Twitter that they would be unveiling a new name, “IHOb,” the following Monday. What followed was an internet guessing game—and many curious fans, including the Precision team, spent the intervening days hypothesizing what […]

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Five Years of Precision

Our country was a different place in 2013. Only one Avengers movie had been released, short-form video app Vine had just launched that January and the second Obama administration was just beginning. In the intervening years — obviously — a lot has changed. Vine is no more, but video content is bigger than ever, approximately 900 more Avengers movies […]

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For Brands, It’s Important To Know When To Speak…and When To Hold Off

An important lesson for any brand: It’s not always about you. There are holidays and moments that might be very relevant for your business’s brand, and you should speak up and capitalize on that moment. But make sure it resonates, even when it’s light-hearted. Take April Fools’ Day, for instance. Brands from Lego to Netflix contributed some […]

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Delightfully Irreverent…or Simply Offensive

Talk about a big win, on and off the court. During March Madness, the University of Maryland Baltimore County, the 16th seed in the NCAA tournament, beat the University of Virginia, the number one seed, in an historic upset (sorry to all you Hoos out there). But that wasn’t UMBC’s only victory of the night. Basketball […]

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How Facebook’s Political Ad Transparency Measures Will Affect You

With the November mid-term elections quickly approaching, Facebook is taking steps to combat election meddling with increased transparency and accountability measures for advertisers, especially those in the realms of politics and issue advocacy. On Friday, April 6th, Facebook announced in a news release authored by their Vice President of Ads and Vice President of Local and Pages […]

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PRWeek: Stephanie Cutter, Hall of Femme 2018

Precision co-founder Stephanie Cutter was named to the 2018 PRWeek Hall of Femme. Below is an excerpt from her feature interview. What would you do if not in PR? I would probably have my own Fixer Upper show on HGTV.  Of course, I’d need someone as handy and cute as Chip Gaines from the real show to […]

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It’s Not You, It’s Facebook’s News Feed Algorithm

Don’t have time to read this full post? Here are three things you can do to make sure your organization’s content continues to appear on the screens of your target audience: Produce and post video. “Pivoting to video” didn’t become a catch phrase for no reason. People love watching videos on Facebook — but remember […]

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Patagonia Has Found — and Is Using — Their Voice

Outdoor retailer Patagonia is a case study in a business taking strong stands on issues they care about. Last week, the company filed a lawsuit against the Trump Administration over its effort to shrink national monuments. Increasingly, people don’t just want a great product from a company, but also for that company to demonstrate good […]

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