Introducing PULSE: A Proprietary Intelligence Tool

PULSE is Precision’s proprietary intelligence tool to track, analyze, and help you decide how to shape narratives, issues, and complex policy fights across state legislatures, Congress, ballot initiatives, and the campaign trail. 

Policy work gets more complex and important every year, especially as Congress continually stalls on major legislation and the federal agenda calcifies in the run up to the 2028 election.

Instead of waiting on DC to unstick, a lot of campaigns are turning to state by state strategies. In fact, sixty-three percent of government affairs professionals now focus primarily on state-level work, up from just 24% the year before, according to recent industry research, and only 6% track three or fewer issues — meaning most teams are managing far more than they used to. At the same time, the media landscape is more fragmented than ever — more than half of Americans say they feel overwhelmed by the volume of news and content they face across newsletters, podcasts, TikTok, local TV, and everything in between, according to separate research. Put together, any given fight is now moving across more states, more platforms, and more political environments than most teams can track by hand, particularly without a large on-the-ground presence in every single state.

We saw this firsthand last year, building customized campaigns across a dozen states for a longtime healthcare client facing well-funded opposition in a legislative fight that threatened their business. Keeping that campaign moving meant tracking legislation, media coverage, leadership statements, opposition activity, and ad spend in real time — looking for patterns and turning disparate signals into insights we could actually use.

That’s why we built PULSE.

PULSE is Precision’s proprietary intelligence platform, designed to track and make sense of issues and policy fights as they move across state legislatures, Congress, ballot initiatives, and the campaign trail. It continuously tracks legislative activity, stakeholders, media, social conversation, narrative trends, and competitive advertising, drawing on real-time intelligence from Precision’s analysts and 50-state network of on-the-ground experts. The result is a curated report that shows what is changing, who is driving it, and why it matters — all calibrated to your issue, geography, and timeline.

A sample of what goes into every PULSE report:

• Emerging issues and legislative activity: Tracks early issue activity, legislation, and local fights across relevant geographies, highlighting shifts in intensity and critical deadlines.
• Stakeholder analysis: Maps elected officials, regulators, candidates, industry groups, community leaders, influencers, and opposition voices — showing who is influencing the debate, where they stand, and where engagement opportunities may exist.
• Narrative trends: Analyzes how the issue is being framed, which arguments are gaining traction, which voices are being amplified, and where the debate appears to be moving.
• Media and social conversations: Continuous monitoring of reporting, opinion, editorial coverage, and social platforms to identify emerging voices, themes, and shifts in the debate.
• Competitive ad spend: Shows which groups are advertising, where they are spending, what messages they are putting into market, and when similar campaigns appear across multiple states or organizations.
• On-the-ground intelligence: Real-time local context from Precision’s 50-state network of experts.

A Precision analyst identifies what matters, adds client-specific context, and shapes every report before delivery.

PULSE in Action

Today, that’s helping clients like a national trade association tracking fast-moving data center fights across 15+ states — surfacing where the debate is shifting, where paid media and influential validators are emerging, and where the window for action is narrowing.

The PULSE report assigns a heat score to each state, pulls out the most important battleground (a particular piece of legislation or a local zoning issue) and what our client should be aware of in the next 90 days. This gives teams a clearer read on where a fight is moving, which messages are breaking through, where opposition is building, and when the window for action is narrowing.

Reach out to us for a demo or sample report.

Julia Watts | SVP, Campaign Management & Mobilization

Julia Watts is a campaign strategist with over fifteen years of experience at the intersection of policy, politics, and corporate social responsibility. At Precision, Julia co-leads the campaign management and mobilization practice. Clients in tech, health care, entertainment, and the nonprofit sector have leveraged her advice to run and win state legislative fights, ballot initiatives, and community engagement campaigns. With a background in program evaluation, Julia has helped Fortune 500 companies and philanthropic heavyweights design and launch new initiatives and coach existing teams to refine their strategy for greater impact and visibility. Julia works on both the strategy and mobilization sides of grassroots campaigns and has developed award winning acquisition and measurement programs for Galvanize USA and nationally recognized advocacy campaigns for clients like AIDS United. Before joining Precision, Julia led business organizing efforts and directed workplace policy campaigns for the American Sustainable Business Network. She also served as the advocacy and mobilization manager for the nation’s largest network of human services providers, where she managed campaigns related to child welfare and tax policy.