Op-Ed: Bad Bunny Made Puerto Rico the Center of the World, and the World Showed Up
“Bad Bunny didn’t break through because he followed a formula. He broke through because he ignored it. Because he trusted that being real was enough.” – Digital VP, Daniel Hernández Marrero in his Op-Ed for mitú on how Bad Bunny’s PR strategy and pride in Puerto Rico paved his path to Super Bowl LX.