PRWeek: Why PR executives are divided on the Minnesota CEO open letter
60 CEOs of Minnesota-based companies penned an open letter this week urging for an immediate deescalation of tensions. But the letter’s content fell short in many people’s eyes – it didn’t name federal policies and some felt it placed the burden of resolution on communities.
Precision Co-Founder and Managing Partner Stephanie Cutter joined other crisis experts in PRWeek to discuss the open letter model and its content as C-suites grapple with the decision to weigh in on social matters in light of the tragedy in Minnesota this past weekend.