News & Insights

By Jenn Ridder

2020 rewrote the rule book for campaigns. As the national states director for President Biden’s campaign, I saw first-hand how the pandemic turned once-novel digital organizing tools into a necessity to win, changing the way we campaign forever. In politics, organizing is a given because that’s how candidates and campaigns connect with voters, hear their […]

Adding to its roster of distinguished senior strategists and innovators, Precision is announcing that David Plouffe is joining the agency as Of Counsel. Plouffe has led winning campaigns for high-profile politicians and Fortune 500 companies alike with his deep knowledge of politics, government, technology, and philanthropy. At Precision, he will provide high-level strategic counsel to […]

By Ed Wyatt

Tips for maximizing your impact and making yourself a valuable source of ideas for a reporter. In 20 years as a reporter for The New York Times, I received thousands of pitches, many of which, unfortunately, were barely worth the time it took to listen to them. From narrow marketing pushes to wildly off-base angles, […]

Following a year that featured several big wins in politics, agency-of-the-year recognition, and unprecedented growth across our corporate and nonprofit practices, Precision recruited award-winning designer Roselyn Igbani to serve as the agency’s first creative director, and Tim Rice, former Burson Cohn & Wolfe (BCW) corporate branding and financial services specialist, to serve as a director […]

Ridder will serve as a managing director in the agency’s Mobilization & Campaign Management practice. Building on the momentum of a successful election year, Precision has hired the former national states director of Biden for President, Jenn Ridder, as a managing director to lead the agency’s Mobilization & Campaign Management practice. Jenn brings over a […]

Last week, powered by years of organizing and historic voter turnout, Democrats won both of Georgia’s Senate seats for the first time in nearly two decades. Rev. Raphael Warnock beat incumbent Senator Kelly Loeffler, making him Georgia’s first Black Senator. Jon Ossoff beat Republican David Perdue, making him Georgia’s first Jewish Senator. With this pair […]

Jen O’Malley Dillon, Co-Founder of Precision and Campaign Manager of Biden for President, is one of the sharpest operatives in the business and the first woman to manage a successful Democratic presidential campaign. On Thursday, our other co-founders, Stephanie Cutter and Teddy Goff, held a virtual conversation with Jen in one of her first public […]

Ed Wyatt joins Precision as a Director in the Strategic Communications practice. In a crowded media environment, the ability to craft a compelling, impactful story that not only breaks through but also breaks new ground is one of the most sought after skills for companies, causes, and campaigns. Precision helps organizations navigate fast-moving, competitive environments […]

Our experts share advice for advertisers: Facebook and Google’s decisions to extend their ban on political advertising for at least another month (and potentially longer) sent many marketers scrambling to shore up their year-end paid media plans. The bans not only impact anyone communicating in the two Georgia Senate runoffs, but many mission-driven organizations that […]

With a record number of votes — more than any presidential candidate in history — Joe Biden will be the next President of the United States. We’re thrilled to be celebrating this victory with all those who worked hard for it, and we’re particularly proud of our founding partner and friend, Jen O’Malley Dillon, who […]