Strategic Communications

In the world of 24/7 media and multiple-screen consumers, breaking through to your target audience is nearly impossible without the right message and media strategy. Precision provides strategic communication services to Fortune 500 companies, non-profits, advocacy organizations, and political campaigns to tell your story to the right audiences. Whether it’s managing a crisis, rebranding an organization, or developing a targeted media campaign, we deploy techniques developed and revolutionized over decades of running political and issue campaigns to help you achieve your goals in a measurable way.

 

Digital

It’s a crowded internet out there. There’s a whole lot of things to do, read, and click. To capture people’s attention, earn their loyalty, and turn enthusiasm into action, you need a great strategy and outstanding creative execution, day in and day out.

Advertising

Not every advertising dollar makes the same impact. We plan innovative campaigns to ensure your money goes the furthest, on the right platforms, to the right people, to get the right results.

 

Campaigns & Mobilization

Campaigns don’t organize themselves. We help you build the infrastructure, staff, and management that ensures you have the tools to succeed.

 

Data & Analytics

You need actionable information – not complicated spreadsheets. We turn your data into insights so we can evaluate program performance. We build predictive models to find the right audiences to target and reach them where they are.  We break down silos of information to create a cross-organizational view of your work. Our data and analytics team will help you build a more effective – and cost-efficient – strategy to meet your goals.

 

Creative

A great strategy isn’t enough. You need beautiful, compelling creative to bring it to life. Our video and design teams turn ideas into content that can entertain, engage, inspire, and move people to action.

 

Arrow

A dashboard to measure your program’s impact in real time.

 

Our Services

Strategic Communications

Strategic Communications

In the world of 24/7 media and multiple-screen consumers, breaking through to your target audience is nearly impossible without the right message and media strategy. Precision provides strategic communication services to Fortune 500 companies, non-profits, advocacy organizations, and political campaigns to tell your story to the right audiences. Whether it’s managing a crisis, rebranding an organization, or developing a targeted media campaign, we deploy techniques developed and revolutionized over decades of running political and issue campaigns to help you achieve your goals in a measurable way.

Our team has significant experience in media, government, politics, and the private sector creating and leading targeted communications campaigns. We’d like to do the same for you.

Message Development

Media Relations

Branding

Crisis Communications

Media Training

Digital

Digital

It’s a crowded internet out there. There’s a whole lot of things to do, read, and click. To capture people’s attention, earn their loyalty, and turn enthusiasm into action, you need a great strategy and outstanding creative execution, day in and day out.

With Americans spending more time on their phones than they do watching TV — and more still on their tablets and laptops — every organization depends more than ever on its digital presence. Our team of social media strategists, email and SMS writers, video producers, and designers can make yours stand out.

Social Media

Email/SMS

Design

Website Development

Social Listening

Advertising

Advertising

Not every advertising dollar makes the same impact. We plan innovative campaigns to ensure your money goes the furthest, on the right platforms, to the right people, to get the right results. Using data-driven targeting, we plan our campaigns around consumer behavior to make sure your message hits home, changes minds, and drives your audience to action.

We target individuals and small groups to make sure that every audience encounters the creative most likely to move them. And we produce measurable results and actionable insights, backed up by continuous testing and optimization.

Audience Identification and Targeting

Media Planning and Buying

Creative

Analytics and Reporting

Organizing & Campaign Management

Organizing & Campaign Management

Successful engagement campaigns require sophisticated strategies and a relentless focus on the details. Our team provides plenty of both. We’ve run groundbreaking campaigns in the past, and want to help you do the same.

Whether you need to mobilize the grassroots, leverage grasstops messengers, or build an organization from the ground up, we'll work with you to create a holistic, data-driven engagement program, both online and off.

Campaign Strategy

Organizing

Coalition Building

Data & Analytics

Data & Analytics

You need actionable information — not complicated spreadsheets. We turn your data into insights so we can evaluate program performance and make better decisions about the right audiences to target and how best to reach them.

We break down silos of information to create a cross-organizational view of your work. Our data and analytics teams will help you build a more effective -- and cost efficient -- strategy to meet your goals.

Data Standards and Data Infrastructure

Targeting and Program Design

Reporting and Analysis

Testing and Optimization

Integrated Data Dashboard (Arrow)

Creative

Creative

Good creative work doesn’t just look great, but is seamlessly integrated to a message strategy and expertly tailored to each platform. Our creative team is made up of visual problem solvers that build strong, successful content using dynamic storytelling and unique approaches to engage, inspire, and move people to action.

Concept and Creative Development

Production for Paid and Organic Video

Graphics for Social Media

Digital and Print Ads

Logo and Branding

Motion Graphics

Arrow

Arrow

If you wonder whether your message is breaking through, reaching the right audience, or moving people to action, Arrow can help. Arrow is an integrated data engagement dashboard that measures your program’s impact and performance in real time, and then gives you the tools to tighten, troubleshoot, and optimize to ensure all cylinders are firing — both online and off. With Arrow, our Data and Analytics teams will produce a regular analysis of key performance indicators of your program and make recommendations on how to best improve them.

Arrow analyzes:

Audience reach

Platform optimization

Mobilization metrics

Program saturation

User journey performance